Production Manager

Rapid Resource Recruiters; Winnipeg; On-site; CAD 90,000 - 130,000; Full time

Job summary

The Canadian Product Marketing Manager will bridge product and business needs, aligning with global PLM, NPD, and pricing strategies. This role ensures Canadian products fit the global portfolio and leads cross-functional teams across engineering, sales, and marketing to drive lifecycle management.

You will analyze markets, assess competition, define product vision and pricing guidelines, forecast revenue, and strive for profitability and customer satisfaction while embedding regulatory

Qualifications

• Must have strong product line and business strategy understanding.
• Strong financial acumen to assess profitability and pricing.
• Experience with market research and customer insights.

Responsibilities

• Assess industry and competition for the product.
• Segment markets and identify target customers.
• Gather and prioritize product and customer requirements.
• Define product vision and multi-generational strategy and plan.
• Determine pricing strategy and guidelines for sales.
• Forecast volumes, market share and revenue.
• Ensure revenue, profitability, cash flow and customer satisfaction goals are met.
• Lead cross-functional teams (engineering, sales, marketing, customer support).
• Ensure Canadian portfolio integrates with global product platform and regulatory needs.

Skills

Product strategy

Financial acumen

Market insights

Customer intimacy

Technology trend management

Job description

General Description: This primary function of this position is to link the product and business needs of the Canadian business to the global Product Line Management structure and processes. Specifically, the Canadian Product Marketing Manager will ensure process alignment with the global New Product Development (NPD), channel strategy (i.e. TRUBlue), strategic pricing, and overall Product Lifecycle Management processes.

As such, the Canadian PMM will be responsible for the financial performance, strategic planning, and execution throughout the lifecycle of the products in the Canadian portfolio. The PMM serves as the business manager and leader for the products and acts as the primary conduit to the global PLM structure to ensure process consistency and incorporation of the Canadian products into the global product portfolio. The Canadian PMM will lead cross functional product teams in execution of product line strategies.

Key Responsibilities

• Assess the industry and the competition for the product
• Segment markets, identifying target customers and uncovering unmet customer needs
• Gathering and prioritizing product and customer requirements
• Defining the product vision and multi-generational product strategy and plan
• Determine product pricing strategy and set price levels and guidelines for sales
• Forecasting volumes, market share and revenue
• Ensuring revenue, profitability, cash flow, and customer satisfaction goals are met
• Leading cross-functional teams including engineering, sales, marketing communication and customer support to achieve objectives
• Ensuring products support the company's overall strategy and goals
• Ensure that the Canadian product portfolio is incorporated into the global product platform, rationalizing where necessary and incorporating the unique performance and regulatory requirements of the Canadian market into the global product portfolios

Qualifications

• Product Line & Business Strategy Acumen
• Financial Acumen
• Market Insights & Research
• Customer / End User Intimacy
• Technology Trend Management

Additional Information

All your information will be kept confidential according to EEO guidelines.

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