Canada Growth & Channel Development Lead

United Wheels Inc.; Newmarket; On-site; CAD 90,000 - 130,000; Full time

Job summary

United Wheels Inc. seeks a Business Development Partner for Canada to drive growth and execution across sales, channel management, and digital initiatives. You will partner with marketing, operations, and supply chain to align customer needs with product availability and delivery timelines.

The role focuses on expanding secondary mass accounts, coordinating the IBD network, and advancing e-commerce and digital efforts while supporting broader commercial goals.

Qualifications

• 4+ years in business development, sales, or commercial operations.
• Experience in consumer goods, sporting goods, retail, or seasonal product categories preferred.
• Exposure to mass retail (big box), specialty retail, or distributor models.
• Strong understanding of sales cycles, account management, and market development.

Responsibilities

• Manage and grow secondary and emerging mass retail accounts.
• Identify opportunities across retail, digital, and distribution channels.
• Support expansion of domestic Canadian market share beyond core national accounts.
• Assist in onboarding new customers, including product selection, pricing, and program execution.
• Act as a primary liaison for the Independent Bicycle Dealer (IBD) network in Canada.
• Coordinate with internal and external sales representatives to drive product growth.
• Maintain regular communication cadence with reps to monitor pipeline and opportunities.
• Support development of underpenetrated segments with long-term growth potential.
• Collaborate with operations, logistics, and customer service to support order execution.

Skills

Sales

Business development

Channel management

Cross-functional collaboration

Strategic planning

Tools

CRM

E-commerce platforms

Excel

Job description

United Wheels Inc. seeks a Business Development Partner for Canada to drive growth and execution across sales, channel management, and digital initiatives. You will partner with marketing, operations, and supply chain to align customer needs with product availability and delivery timelines.

The role focuses on expanding secondary mass accounts, coordinating the IBD network, and advancing e-commerce and digital efforts while supporting broader commercial goals.