Regional Field Marketing Manager, Canada

Luminik; Calgary; On-site; CAD 176,000 - 210,000; Full time

Benefits offered by this job

Healthcare coverage

Dental coverage

Vision coverage

Parental leave

Professional development

Wellness benefits

Daily meals

Job summary

Verkada is seeking a Regional Field Marketing Manager for Canada to drive demand generation and build a best-in-class ecosystem of security expertise. You will lead regional campaigns, events, and partner programs to develop pipeline and support sales in a fast-growing market.

Preference will be given to candidates based in Western Canada (Calgary/Vancouver), with travel up to 30-40% and an emphasis on cross-functional collaboration across GTM teams in Canada.

Qualifications

• 6-10 years of B2B marketing experience.
• Strong ability to logistically execute multiple concurrent events.
• Experience with channel/partner programs to achieve results.
• Ability to understand and articulate buyer personas in procurement.
• Advisor to sales leadership.
• Entrepreneurial and fast-paced execution ability.
• Willingness to travel 30-40% of the time.

Responsibilities

• You are the main counterpart to sales leadership and the "pipeline czar" of your segment, working with the sales team to ensure pipeline targets are met.
• Execute regional and local campaigns, including Verkada hosted events, trade shows, webinars, and other tactics to achieve pipeline goals.
• Run account-based marketing programs for sales and coach reps on program elements.
• Drive local, high-touch thought leadership and customer executive collaboration on physical security and cloud.
• Advise the demand generation hub on planning, executing, and measuring campaigns with impact.
• Collaborate with top channel partners to develop their marketing and customer engagement approaches.
• Work with Product Marketers to build positioning, messaging, and assets for Canada.

Skills

B2B marketing

Event management

Channel partnerships

Sales alignment

Market strategy

Adaptability

Travel readiness

Job description

Who We Are

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.

You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.

About the Role

As a Verkada Regional Field Marketing Manager you are the CMO for our Canadian business line and an essential part of the overall Go-To-Market team. You will be instrumental in defining the strategic direction of our Canadian sales segment and be owning the marketing and demand generation efforts needed to build pipeline. You will do whatever it takes to develop a best-in‑class ecosystem of security expertise to build market credibility and define the trajectory of our Canadian business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created from both the public and private sector in Canada.

Preference will be given to applicants based in Western Canada (Calgary or Vancouver), though qualified candidates based in Toronto are encouraged to apply.

What You’ll Do

• You are the main counterpart to sales leadership and \"pipeline czar\" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets


• Execute best in class regional and local campaigns, both direct and partner led, including Verkada hosted events, regional trade shows, local webinars, and any other tactics needed to achieve pipeline goals


• Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own


• Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud


• Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns


• Work with top channel partners to develop their overall marketing and customer engagement approach


• Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets for our Canadian sales segment

What You Bring

• 6-10 years of B2B marketing experience


• Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams


• Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results


• Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition


• Proven ability to act as an advisor and peer with sales leadership


• Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments


• Proven track record executing creative or out-of-the-box event and demand generation programs


• Willingness to travel 30-40% of the time (1-2 days a week on average)


• Inbox 0 mentality

Canada Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 70% for family premiums


• Medical, vision and dental coverage


• Paid parental leave policy & fertility benefits


• Time off to relax and recharge through our paid holidays, firmwide extended holidays, generous time off and personal sick time


• Professional development stipend


• Wellness/fitness benefits


• Healthy meals provided daily

Additional Information

• You must be independently authorized to work in Canada. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range $176,000 — $210,000 CAD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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