Regional Field Marketing Lead – Canada

ivalua; Montreal; On-site; CAD 90,000 - 130,000; Full time

Job summary

Ivalua, a global cloud-based procurement solutions provider, seeks a Field Marketing Manager to lead marketing initiatives for Canada. Based in Montreal, you will drive demand generation and brand awareness through regional field events and digital campaigns, aligning with sales goals and customer engagement.

The role involves ABM programs, regional events, webinars, and collaboration with North America marketing leadership.

Qualifications

• 6+ years of marketing experience, including 3+ years in field marketing.
• Proven field events management experience and successful campaigns.
• 3+ years in-person hosted events.
• Strong ABM knowledge and campaign development.
• Excellent project management and organization.
• Clear verbal and written communication skills.

Responsibilities

• Strategy Development: Create and implement comprehensive field marketing strategies tailored to regional needs.
• Field Event Management: Plan, organize, and execute high-impact field events and conferences.
• Lead flagship event: Own the Procurement Innovation on Tour in the region from agenda to delivery.
• ABM Proficiency: Develop targeted programs for key accounts to drive engagement.
• Campaign Management: Design and execute integrated campaigns with product marketing and digital teams.
• Sales Collaboration: Partner with sales to align marketing with regional goals and insights.
• Performance Analysis: Measure and optimize initiatives using KPIs and data.
• Budget Management: Oversee field marketing budget for ROI.

Skills

Field marketing

ABM proficiency

Event management

Project management

Analytical thinking

Communication skills

Job description

Ivalua, a global cloud-based procurement solutions provider, seeks a Field Marketing Manager to lead marketing initiatives for Canada. Based in Montreal, you will drive demand generation and brand awareness through regional field events and digital campaigns, aligning with sales goals and customer engagement.

The role involves ABM programs, regional events, webinars, and collaboration with North America marketing leadership.