Buyer, Platforms & Commerce

dentsu; Toronto; On-site; CAD 50,000 - 57,000; Full time

Job summary

Dentsu Media in Toronto is seeking a Social Buyer to plan, execute, and optimize paid social campaigns across Meta, TikTok, LinkedIn, and more. You will partner with creative, analytics, and tech teams to track performance, report insights, and ensure campaigns meet KPIs while staying within budget.

You will work in a fast-paced environment, leveraging data to drive decisions and collaborating across departments to maximize impact.

Qualifications

• 1–3 years of experience in paid social media buying or digital media.
• Retail DTC client and US market experience a plus.
• Strong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.).
• Proficiency with analytics tools such as Adobe Analytics or Google Analytics.
• Experience with pixels, conversion APIs, and event tracking.
• Ability to analyze data and communicate insights clearly.
• Strong attention to detail, organization, and time management.

Responsibilities

• Develop paid social strategies aligned with client objectives (awareness, consideration, conversion).
• Build and launch paid social campaigns across major platforms (Meta, TikTok, LinkedIn, Pinterest, etc.).
• Set up tracking using pixels, UTMs, and platform conversion APIs.
• Monitor daily campaign performance and optimize toward KPIs (CPM, CPC, CTR, CPA, ROAS).
• Prepare weekly, monthly, and end-of-campaign reports with insights.
• Collaborate with creative and analytics teams to ensure timely delivery and compliance.

Skills

Analytical thinking

Platform knowledge

Creativity

Consumer insights

Attention to detail

Tools

Adobe Analytics

Google Analytics

Pixels

Conversion APIs

Job description

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Social Buyer is responsible for planning, executing, optimizing, and reporting on paid social media campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, Reddit, and emerging channels. This role ensures campaigns are delivered efficiently, meet performance KPIs, and contribute to broader marketing and business objectives. The ideal candidate combines analytical skills, platform expertise, creativity, and a strong understanding of consumer behavior.

Campaign Strategy & Planning

• Develop paid social strategies aligned with client or brand objectives (awareness, consideration, conversion, retention).
• Recommend platform mix, targeting approaches, audience segmentation, and budget allocation.
• Participate in integrated planning with media, creative, and analytics teams.

Campaign Execution

• Build and launch paid social campaigns across major platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.).
• Set up tracking using pixels, UTMs, and platform conversion APIs.
• Ensure proper pacing and delivery of budget and impressions.

Optimization & Performance Management

• Monitor daily campaign performance and optimize toward KPIs (CPM, CPC, CTR, CPA, ROAS).
• Test creative variations, audiences, bidding strategies, and placements.
• Identify trends, insights, and opportunities to improve results and efficiency.

Reporting & Insights

• Prepare weekly, monthly, and end‑of‑campaign reports.
• Translate complex data into clear insights and actionable recommendations.
• Present results to internal teams and/or clients in a clear and compelling manner.

Collaboration & Project Management

• Work with creative teams on briefing, reviewing, and testing social assets.
• Coordinate with analytics or tech teams on tagging, tracking, and data flows.
• Manage deadlines, deliverables, and platform requirements to ensure smooth execution.

Qualifications

• 1–3 years of experience in paid social media buying or digital media.
• Retail DTC (Direct-to-Consumer) client and US market experience a plus
• Strong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.).
• Proficiency with analytics tools (e.g., Adobe analytics, Google Analytics, or other web analytics platforms.
• Experience with pixels, conversion APIs, and event tracking.
• Ability to analyze data and communicate insights clearly.
• Strong attention to detail, organization, and time management.

Additional Information

Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]

The salary range for this position is $50k-$57k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location

Toronto - 1 University

Brand

Dentsu Media

Time Type

Full time

Contract Type

Permanent