Buyer, Audio & Video

Dentsu Aegis Network Ltd.; Toronto; On-site; CAD 50,000 - 55,000; Full time

Benefits offered by this job

Medical benefits

RRSP

Paid time off

Job summary

Dentsu Aegis Network Ltd. in Toronto is seeking a Buyer, Audio & Video to manage media buys across TV, radio, streaming, and online video. You will translate media strategies into activations, monitor performance, and optimize against client KPIs, working with cross‑functional teams.

The role requires 2–4 years of relevant experience, advanced Excel skills, and strong negotiation abilities to secure value and drive results for clients. Competitive salary and benefits offered.

Qualifications

• 2–4 years of media buying, media planning, media operations, or related advertising experience.
• Experience managing audio and video campaigns across broadcast, streaming, digital video, and audio platforms.
• Strong understanding of TV, radio, online video, connected TV, streaming audio, and media marketplace dynamics.
• Advanced MS Office skills (ExcelPivot Tables, VLOOKUP/XLOOKUP), PowerPoint, Outlook.

Responsibilities

• Executes and manages audio and video media buys across TV, Radio, CTV, Streaming Audio, Podcasts, and OLV.
• Develops media recommendations, tactical plans, and buying approaches aligned with client objectives and budgets.
• Leads negotiations with media vendors for pricing, value, inventory, and delivery.
• Maintains relationships with media partners to maximize client value and campaign performance.
• Coordinates activation, trafficking, and maintenance with internal teams and external partners.
• Monitors pacing, delivery, audience performance, and inventory utilization to meet objectives.
• Identifies optimization opportunities and provides data-driven recommendations to improve KPIs.
• Conducts audience and market research to support buying decisions.

Skills

Media buying

Negotiation

Data analysis

Excel

Education

Post-secondary degree in Media/Advertising/Marketing/Business Administration/Communications

Tools

Lens

InfoSys

DDS

AdTraq

Numeris

Job description

Job Description: We are Dentsu. We innovate in the way brands are built. That means we do things differently to make them better than they were before. In this way, we ensure that our clients' most important marketing assets – their brands – win in a changing world. Dentsu innovates the way brands are built for its clients through its world-class expertise and capabilities in media, customer relationship management and creative communications services. Headquartered in London, Dentsu operates in 145 countries around the world with more than 50,000 dedicated specialists.

The Buyer, Audio & Video is responsible for the execution, management, and optimization of audio and video media campaigns across television, radio, online video (OLV), streaming, and audio platforms. This role plays a critical part in translating media strategies into effective media buys, ensuring campaigns are activated accurately, delivered efficiently, and optimized to achieve client objectives. The Buyer works closely with Media Planning, Media Operations, Analytics, and Media Partners to negotiate, execute, monitor, and reconcile media investments.

Key Responsibilities

• Executes and manages audio and video media buys across TV, Radio, Connected TV (CTV), Streaming Audio, Podcasts, and Online Video (OLV).
• Develops and evaluates media recommendations, tactical plans, and buying approaches that align with client objectives and budget requirements.
• Leads negotiations with media vendors to secure competitive pricing, added value opportunities, preferred inventory, and optimal campaign delivery.
• Maintains strong relationships with media partners and leverages those relationships to maximize client value and campaign performance.
• Coordinates campaign activation, implementation, trafficking requirements, and ongoing maintenance with internal teams and external partners.
• Monitors campaign pacing, delivery, audience performance, ratings, and inventory utilization to ensure objectives are achieved.
• Identifies optimization opportunities and makes data-driven recommendations to improve campaign performance against client KPIs.
• Conducts audience, market, competitive, and media consumption research to support buying decisions and media recommendations.
• Reviews post-buy analyses, performance reports, and key campaign metrics, providing actionable insights and recommendations.
• Supports client reporting by developing clear, concise, and compelling commentary on campaign results and optimization strategies.
• Manages buy authorizations, revisions, approvals, and documentation throughout the campaign lifecycle.
• Collaborates with Media Operations and Finance teams to ensure accurate budget management, billing, reconciliations, and financial tracking.
• Maintains accurate media buy information within planning and buying systems.
• Supports planning teams with marketplace intelligence, new opportunities, industry trends, and vendor capabilities.
• Participates in client meetings, internal presentations, and media partner discussions as required.

Qualifications

• Post‑secondary degree or diploma in Media, Advertising, Marketing, Business Administration, Communications, or a related field.
• 2–4 years of media buying, media planning, media operations, or related advertising experience.
• Experience managing audio and video campaigns across broadcast, streaming, digital video, and audio platforms.
• Strong understanding of television, radio, online video, connected TV, streaming audio, and media marketplace dynamics.
• Advanced Microsoft Office skills, particularly Excel (Pivot Tables, VLOOKUP/XLOOKUP, data analysis), PowerPoint, and Outlook.
• Strong analytical, negotiation, and problem‑solving skills.
• Excellent written, verbal, and presentation communication skills.
• Ability to work effectively with cross‑functional teams and multiple stakeholders.
• Experience with broadcast and media industry tools such as Lens, InfoSys, DDS, AdTraq, Numeris, and related planning/buying platforms is considered a strong asset.

Additional information

Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]

The salary range for this position is $50k-55k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills.

A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

Location

Toronto Brand: Dentsu Media Time Type: 全职 Contract Type: 永久

AI Disclosure

[dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us

Who we are

Our Social Impact

Our work