Buyer, Platforms & Commerce

Dentsu Aegis Network Ltd.; Toronto; On-site; CAD 50,000 - 57,000; Full time

Benefits offered by this job

Medical

Dental

RRSP

Paid time off

Other benefits

Job summary

Dentsu is seeking a Platforms, Commerce, Buyer in Toronto to manage a blend of Search Engine Marketing and Paid Social campaigns for top Canadian clients. You will execute campaigns, analyze performance, and optimize to achieve client objectives.

The role supports reporting, best-practice sharing, and process improvements while collaborating with cross-functional teams. A post-secondary degree and at least two years of digital media planning/buying are required. Location: Toronto, full-time.

Qualifications

• Post-secondary degree or diploma in media, advertising, business administration, marketing, or related field.
• Minimum of 2 years of media planning and/or buying experience focused on digital channels.
• Knowledge and hands-on experience with media planning and buying tools.

Responsibilities

• Execute search campaign strategies, analyze campaigns performance and perform optimizations.
• Provide credibility in recommendations to drive clients' business objectives and resolve problems.
• Manage pacing and budgets; contribute to campaign overview reports.
• Proactively identify new ways to grow the client's business and enhance performance media strategies.
• Support strategy development of campaigns and share best practices.

Skills

Media planning

Media buying

Digital channels knowledge

Cross-functional collaboration

Education

Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field

Tools

Media planning tools

Google Analytics

AdWords

Bing Ads Certifications

Job description

Job Description: Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms. Dentsu is looking for a Platforms, Commerce, Buyer who has a desire to learn multiple digital media disciplines. This person will be managing a blend of Search Engine Marketing and Paid Social Media programs for top tier clients in Canada. The Platforms, Commerce, Buyer will support the team in all aspects of operation, including ensuring the timely delivery of all client requirements, analyzing campaign performance, and performing optimizations, helping to create and deliver campaign performance reports, and providing regular input of ideas for best practices and process improvement. This opportunity requires someone with dedication, curiosity, motivation, and the desire to learn from the best in market!

Responsibilities

• Execute Search campaign strategies, analyze campaigns performance and perform optimizations
• Make credible strategic recommendations that drive clients' business objectives, and identify and resolve problems in a client-centric environment
• Provide accountability for pacing and managing account budgets
• Providing regular input of ideas for best practices and adoption of new features or processes
• Helping to create and deliver campaign overview reports in a timely fashion
• Proactively find new ways to build the client's business and grow the account
• Master and maintain knowledge of client's business, competition, and latest industry news and trends
• Continually learn and enhance skills related to performance media methodologies and platforms
• Assist the team in strategy development of campaigns
• Proactively find new ways to build the client's business and grow the account
• Continually learn and enhance skills related to performance media methodologies and platforms

Qualifications

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
• A minimum of 2 years of media planning and/or buying experience focused on digital channels - Search, Social, Display and Programmatic.
• Knowledge and hands-on experience with media planning and buying tools
• Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
• Must be able to work with cross functional teams and multiple stakeholders.
• Aptitude for priority management where it concerns managing multiple deliverables/work streams.
• Ability to organize ideas and present back information logically and sequentially.
• Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types Google Analytics and AdWords, Bing Ads Certifications and understanding of Display, Mobile, Video and Shopping advertising is beneficial

Additional information Vacancy

The salary range for this position is $50k-57k.

Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills.

• medical
• dental
• RRSP
• paid time off
• other benefits

AI Disclosure

[dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.

We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.

We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.

If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location: Toronto - 1 University

Brand: Dentsu Media. Time Type: Full time. Contract Type: Permanent.

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work