Business Development Representative, Outbound

Roadpost; Toronto; On-site; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Salary range

Variable pay

Hybrid work model

Benefits

Time off

Job summary

Roadpost, offering ZOLEO, is seeking a BDR to build net-new pipeline across Canada. You will generate qualified meetings through cold outreach and social prospecting, using AI-powered tools and a data-driven approach.

This hybrid role offers a CAD base salary range of CAD 60,000–70,000 with a variable component, flexible work model, and growth opportunities in a fast-growing organization delivering remote connectivity solutions.

Qualifications

• 2+ years in outbound sales development / BDR roles with cold outreach success.
• Proficient with tools in modern revenue stack (CRM, dialers, sequence tools).
• Able to quantify activity and pipeline impact; strong self-management.

Responsibilities

• Generate net-new pipeline via cold calls, emails and social prospecting to book qualified meetings.
• Hit outbound targets with high-quality output and reliable cadence.
• Respond quickly and follow up to secure meetings ahead of competitors.
• Research accounts and tailor outreach to each prospect’s operation and role.
• Execute multi-touch cadences across Apollo, HubSpot, and AirCall; maintain accurate records.
• Qualify with clear criteria and hand off to AEs with context.
• Develop ICP understanding to speak to buyer needs and mission.

Skills

Outbound sales

CRM tools

Analytics mindset

Qualification discipline

Research skills

AI-native

Adaptability

Tools

Apollo

Clay

HubSpot

AirCall

LinkedIn Navigator

Job description

Who We Are

AtRoadpost,we'vespent years building trust with people who need to stay connected beyond cell coverage, in the world's most remote places. That work led to ZOLEO, our global messaging platform powered by the Iridium satellite network, used by adventurers, remote workers, and enterprise teams operatingoff-grid. The impact is real. Ask the people whose lives were changed by a ZOLEO rescue alert (read their stories).

Today,we'rebuilding the next chapter. ZOLEO is evolving from a hardware-led satellite communicator into a safety and preparedness platform, one that combines intelligent monitoring, automation, and real-time visibility to give people and their Safety Circles confidence when it matters most.We'rejust getting started, and we want people who want to build it with us.

Why This Role Matters

We'rehiring a BDR to build net-new pipeline in ourhigh prioritysegments, such as forestry, mining, utilities, search and rescue teams, and other remote work teamsoperatingbeyond reliable cell coverage. These are prospects whoaren'tfinding us through inbound channels today. Outbound is our newest go-to-market motion, and the process, messaging, and playbook are being written.You'llhelp write them.

You'rethe right fit if you love the cold call, not just tolerate it.You are energized but thinking through the best way to capture attention and cut through the noise.You see the value in studying your own call recordings to improve your approach to secure that next meeting.

Thisisn'tthe role for someone who needs a warm lead and a polished sequence handed to them. Ifyou'remost comfortable working a curated list of inbound hand-raisers, thisisn'tyour seat. But ifyou'rethe person who opens doors nobody else thought to knock on, thrives on volume with a sharp edge, and wants to leave your mark on a playbook that will outlast your first year,we'dlike to talk.

What You'll Do

• Generate Net-New Pipeline.Cold call, email, andsocial-prospectinto our ICP daily. The goal is to bookqualified meetings for our sales reps.
• Hit and Beat Outbound Targets.Consistently deliver on activity, meeting, and SQL goals with well-qualified, high-quality output, not just volume for its own sake.
• Win the Speed Game.Respond fast and follow up relentlessly; get in front of prospects before anyone else does.
• Own Your Research.Research accounts and personalize outreach so every touch is relevant to that prospect's operation and role.
• Run Clean Sequences.Execute multi-touch cadences across tools like Apollo, HubSpot, and a dialer such asAirCall. Youkeep HubSpotaccurateand current on every account and activity.
• Qualify with Discipline.Apply clear qualification criteria so only sales-ready opportunities advance, and hand off to AEs with complete, useful context.
• Speak the ICP's Language.Develop a deep understanding of ZOLEO's platform and our buyers so your outreach, written and verbal, speaks directly to their operational and duty-of-care needs.
• Bring an AI-First Approach to the Work.Use AI in your day-to-day — for prospecting, research, message drafting, and reporting; you always think AI-first.
• Help Build the Playbook.Test talk tracks, openers, and objection responses with sales and marketing; share what works so the whole team improves. This is a founding outbound seat.
• Stay Coachable and Data-Driven.Review your own calls and metrics, act on feedback fast, and continuously iterate your approach to sharpen performance.

What You Bring

• A Proven Track Record in True Outbound.2+ years in an outbound sales development / BDR role, withdemonstratedsuccess hitting or exceeding pipeline targets through true cold outreach, not inbound-only or warm-lead-only experience.
• Fluency with the Modern Revenue Stack.Comfortable working daily in tools like Apollo or Clay, HubSpot, a dialer such asAirCall, and LinkedIn Sales Navigator or equivalent tools.
• A Metrics Mindset.You understand how activity volume and meeting rates translate into pipeline and sales targets, and you manage your own funnel against those numbers.
• Qualification Discipline.You know qualification is the job, not a formality; you apply clear criteriainyourprocess.
• CRM Diligence.Clean, current,accuraterecords are second nature to you; you track every account and activity without prompting.
• Genuine Curiosity About the Product and the ICP.You'remotivated to understand ZOLEO's platform and our buyers deeply enough to have a real conversation, not just run a script.
• AI-Native Working Style.AI is already part of how you prospect, research, and write — thisisn'ttheoretical for you, andit'san expectation for every role at ZOLEO.
• Comfort in Fast-Moving Environments.You'reenergized by ambiguity and building process as you go, and you collaborate naturally with sales and marketing to shape strategy, tactics, and messaging.
• A Constant Iterator.You test, measure, and adjust your approach continuously;you'renever running the same play the same way for long.

Strongly Preferred

• Early-Stage Outbound Experience.You'vebuilt an outbound motion from scratch before, not just executed an existing playbook.

What We Offer

• Salary Range.$60,000-$70,000 CADbase salary
• Variable Compensation.This role will include a variablecomponent.
• Flexible Work.A hybrid model; balancing collaboration and lifestyle flexibility.
• Comprehensive Benefits.Health, dental, and flexible spending accounts tailored to your needs.
• Time to Recharge.Vacation and sick days to help you rest, recharge, and stay well.
• Growth Investment.A continuous learning environment backed by a professional development budget.
• Inclusive by Nature.A values-driven workplace where diverse perspectives are celebrated.

We'rehappy to provide reasonable accommodations throughout the recruitment process; if yourequiresupport, please let us know when you apply, andwe'llwork with you to meet your needs.