Business Development Representative

Vistera Technologies; Toronto; On-site; CAD 60,000 - 65,000; Full time

Job summary

Vistera Technologies based in Toronto is seeking a Business Development Representative to build a subscriber base. This role involves generating qualified leads through outbound prospecting and managing inbound leads efficiently.

The ideal candidate should possess 1-3 years in a sales or BDR role, along with strong CRM skills and a curiosity about small businesses. A competitive salary of $60,000-$65,000 plus OTE offers a solid career opportunity.

Qualifications

• 1-3 years in a BDR, SDR, or outbound sales role, preferably in a SaaS or technology environment.
• Ability to execute outbound prospecting cadences that generate real conversations.
• Experience with CRM tools for managing prospect activity.

Responsibilities

• Generate a qualified pipeline through outbound prospecting and inbound lead management.
• Maintain accurate records of all prospect activity in Zoho CRM.
• Support building pipeline in the US market.

Skills

Outbound prospecting

CRM management

Effective communication

Curiosity about SMB challenges

Tools

Zoho CRM

Job description

Vistera Technologies Corp. is approaching its commercial launch in August 2026. The Business Development Representative plays a critical role in building the subscriber base from the ground up. This is a role that matters from day one.

The BDR is responsible for generating a qualified pipeline for the Vistera platform through a combination of outbound prospecting and inbound lead management. You are not closing deals at this stage, you are opening the right conversations, qualifying them properly, and handing them to the account executives with enough context that the next conversation moves quickly.

We are looking for someone who is hungry, organized, and genuinely curious about the businesses they are calling on. The Vistera platform serves SMB owners and operators across Canada and the US, and the BDR needs to understand that world well enough to have a credible conversation about why Vistera is worth their time.

Reports To: VP Revenue and US Operations

Market Focus: Canada (primary) and US Pacific Northwest (supporting)

Location: Toronto, ON (Hybrid)

Compensation: $60,000-$65,000 + $80,000 Y1 OTE

• Build and work a targeted outbound prospecting list of SMB businesses across Canada that fit the Vistera ideal client profile, using a combination of research, CRM data, and market intelligence.
• Execute outbound outreach through email, phone, and LinkedIn with messaging that is specific, relevant, and reflects a genuine understanding of the SMB challenges Vistera addresses.
• Develop sequences and cadences that generate responses without being aggressive or generic, testing and refining messaging based on what is working.
• Meet or exceed monthly targets for outbound activity, conversations initiated, and qualified meetings booked.
• Respond to inbound leads generated through marketing activity including content, events, referrals, and digital campaigns with speed and relevance.
• Qualify inbound leads against defined criteria including company size, decision-maker seniority, budget awareness, and fit with the Vistera platform's current capabilities.
• Manage the handoff of qualified leads to the account executive team with a complete briefing on the prospect's context, needs, and the conversation to date.
• Ensure no inbound lead goes unworked and that response times reflect the urgency the market expects from a technology company.

Pipeline Development and CRM

• Maintain accurate and complete records of all prospect activity in Zoho CRM, including contact details, interaction history, qualification status, and next steps.
• Contribute to the ongoing refinement of the ideal client profile and the qualifying criteria as the business learns more about which prospects convert and which do not.
• Provide the VP Revenue with regular visibility into outbound activity, pipeline volume, and conversion from outreach to qualified meeting.
• Develop a working knowledge of the competitive landscape in which Vistera operates, including what other platforms SMB owners are using and what the common objections to switching or adopting a new tool look like.
• Share market intelligence gathered through prospect conversations with the product and commercial teams on a regular basis, contributing to the company's understanding of the market it is entering.
• Stay current on the Vistera platform's capabilities and the expert network's service offering so that prospect conversations are accurate and credible.

US Market Support

• Support the VP Revenue and US-based AEs in building pipeline in the Washington State market and beyond as the US expansion progresses, adapting outreach and messaging where needed to reflect the US buyer context.
• Assist with the research and prospecting activity required to support new US market entry as the expansion roadmap develops.

What We Are Looking For

Experience

• One to three years in a BDR, SDR, or outbound sales role, preferably in a SaaS or technology environment.
• Demonstrated ability to build and execute outbound prospecting cadences that generate real conversations, not just activity metrics.
• Experience with CRM tools for managing prospect activity and pipeline. Zoho experience is an asset.
• Exposure to SMB buyers is a meaningful advantage. The ability to speak credibly to a business owner is different from selling to a corporate procurement team.
• Early-stage or startup experience is an asset. You will be building the process from scratch and comfort with that environment matters.

Character and Approach

• Persistent without being aggressive. You follow up because you believe in what you are selling and you respect the prospect's time.
• Genuinely curious about the businesses you are calling on. The best conversations start with understanding, not pitching.
• Organized and self-directed. You manage your own activity without needing daily oversight and you hold yourself to your targets.
• Coachable. You take feedback from the AE team and the VP Revenue on what is working and what is not and you adjust quickly.
• Comfortable with ambiguity. Vistera is a new product entering the market and the playbook is being written in real time. You see that as an opportunity, not a problem.