Business Development Representative (BDR)

Xello; Toronto; Remote; CAD 65,000 - 80,000; Full time

Benefits offered by this job

Health and dental benefits

Vacation 4 weeks

Parental leave top-up

RRSP matching

Job summary

Xello is seeking a Business Development Representative to build a strong sales pipeline across North America. You will prospect, engage decision-makers, uncover challenges, and qualify opportunities to drive outbound revenue.

You will manage your pipeline in Salesforce, collaborate with the sales team, and continuously improve performance with feedback and coaching. This role supports remote candidates in Canada or the U.S.

Qualifications

• A genuine desire to build a long-term career in sales.
• Love of prospecting, competition, and creating opportunities from scratch.
• Confidence with cold calling and engaging decision-makers.
• Results-driven mindset with drive to hit and exceed targets.
• Curiosity and resourcefulness to find a way forward.
• Coachability and ability to turn feedback into action.

Responsibilities

• Build a pipeline of new sales opportunities through phone, email, research, and strategic prospecting.
• Maintain outbound activity with cold-calling as a core part of prospecting.
• Research districts, priorities, and decision-makers to tailor outreach.
• Start conversations, uncover challenges, and qualify new opportunities.
• Generate outbound opportunities beyond inbound leads.
• Follow up with prospects and manage the Salesforce pipeline.
• Partner with sales team on territory and account strategies.
• Own results and continuously seek coaching and improvement.

Skills

Prospecting

Cold calling

Research

Pipeline management

Communications

Job description

Xello is looking for a Business Development Representative (BDR) __

Who are you?

Sales is your chosen career. You’re excited by the hunt, motivated by ambitious goals, and serious about becoming an exceptional sales professional.

You enjoy breaking into new accounts, reaching decision-makers, navigating objections, and creating opportunities from scratch. You’re driven, curious, resilient, and resourceful. When something isn’t working, you find another way forward.

You want to master your craft. You seek feedback, apply coaching quickly, and actively invest in getting better. You’re looking for a team that will challenge you, develop you, and help you build toward the next stage of your sales career.

Sound like you? Read on!

What you’ll do…

• Build a pipeline of new sales opportunities through phone, email, research, and strategic prospecting.
• Maintain a consistent level of outbound activity, with cold-calling as a core part of your prospecting approach.
• Research districts, priorities, and decision-makers to make outreach relevant.
• Start meaningful conversations, uncover challenges, and qualify new sales opportunities.
• Generate your own outbound opportunities rather than relying solely on inbound leads.
• Consistently follow up with prospects and manage your pipeline in Salesforce.
• Partner with Xello’s sales team on territory and account strategies.
• Own your results, review your performance, seek coaching, and continuously improve.

What we’re looking for…

• A genuine desire to build a long-term career in sales .
• A love of prospecting, competition, and creating opportunities from scratch.
• Confidence with cold calling and engaging decision-makers.
• A strong, results-driven mindset, with the internal drive to achieve and exceed sales and pipeline goals while continuously looking for ways to improve your performance.
• Resilience and a positive, professional approach to rejection and setbacks.
• Curiosity and resourcefulness. You take initiative and find a way forward.
• High coachability and the ability to quickly turn feedback into action.
• Commitment to continuously developing your sales skills and investing in your craft.
• Strong communication, organization, prioritization, and time-management skills.
• 1-2 years of sales, business development, prospecting, or related experience is an asset.

This role is open to candidates based remotely in Canada or the United States.

The compensation for this role offers an OTE ranging from $65,000 to $80,000 CAD/$62,000 - $78,000 USD, with a 65/35 split between base salary and performance-based incentive compensation.

The final offer will be determined based on the candidate’s experience and expertise, as assessed during the interview process.

This position is a current vacancy and we are actively seeking to fill this role

We’re Xello - Join us!

We are Xello (CASCAID in the UK), the leading developer of future readiness programs in North America and the UK and soon the world! Our mission is to help anyone, anywhere in the world to create a successful future through self-knowledge, exploration, and planning.

We believe that by bringing our best selves to our work and collaborating with one another, we can change the world. We are a very diverse group of individuals who work hard, laugh often and share in each other’s lives. We are an inclusive, equal opportunity employer.

Embracing agile practices, an innovative mindset, and keeping our users at the heart of what we do, are just a few of the keys to our success.

In addition to working with leading technologies, we are committed to continuous learning and growth through internal/external training and mentoring, which includes a PD budget for every employee.

For our Canadian based staff, we also offer:

• Flexible work arrangements including hybrid and remote
• 4 weeks of vacation
• Employer-paid health and dental benefits
• 4-month top-up for parental leave
• Group RRSP with 3% matching

For our US based staff, we also offer:

• Remote work environment
• 4 weeks of vacation
• 80% employer-paid health benefits
• 4-month top-up for parental leave
• 401(k) with 3% matching

For our UK based staff, we also offer:

• Remote work environment
• 28 days annual leave (inc. 3 days at Christmas) + bank holidays. With additional annual leave days added to reward long service