Business Development Representative

CYGNVS; Toronto; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

CYGNVS in Toronto is seeking an inaugural Business Development Representative to define and scale our outbound and lead-development function. You will work with enterprise security leaders, nurture inbound inquiries, and contribute to events that fuel pipeline.

Join a fast-growing startup and help shape the BDR playbook with visibility to Sales and Marketing leadership, offering a clear path to advancement within BDR and Sales as the team grows.

Qualifications

• 1–2 years enterprise SDR/BDR/MDR experience.
• Track record of hitting pipeline/meeting quotas.
• Comfort engaging senior stakeholders (C-level/CISOs) by phone, email, and social.
• Competitive, driven mindset with bias for action.
• Strong verbal and written communication skills; sharp objection handling.
• Willingness to travel to industry events.
• Based in or willing to work from Toronto, in-office 3–4 days per week.

Responsibilities

• Follow up inbound leads into qualified, sales-ready meetings.
• Support event strategy end-to-end and staff events on-site to generate new contacts.
• Convert responses to three-dimensional direct mail campaigns into opportunities.
• Own and hit a monthly qualified meeting goal.
• Partner with Sales on outbound prospecting within the ICP.
• Research target accounts and personas to personalize outreach and qualify fit.
• Log activity, lead status, and notes in CRM.
• Provide feedback on lead quality and campaign performance with Marketing and Sales.

Skills

SDR/BDR experience

Pipeline generation

Stakeholder engagement

Written communication

Oral communication

Team collaboration

Travel willingness

In-office presence Toronto

Tools

HubSpot

Outreach

Job description

Role-Business Development Representative

About CYGNVS

CYGNVS is the out-of-band command center for cyber and AI incident response, trusted by more than 3,000 organizations across 71 countries. Backed by Andreessen Horowitz and other top investors, we're a fast-growing startup defining a new market at the intersection of cybersecurity, AI and crisis response — and building our team from the ground up to do it. It's a rare opportunity to join early, make a real impact, and grow your career as we scale.

The Opportunity

We're hiring our inaugural Business Development Representative (BDR) team — four BDRs plus a BDR Manager. This is a founding team opportunity: you'll help define how the function runs, not just execute an existing playbook. We're looking for people who are driven, competitive, love to win, and want to build something from scratch alongside a tight-knit team.

What You'll Do

• Follow up on and develop inbound marketing leads (website inquiries, content downloads, form fills) into qualified, sales-ready meetings.
• Support event strategy end-to-end: help recruit attendees pre-event, potentially staff and work events on-site to generate new contacts, and run structured follow-up afterward to maximize pipeline generated from every event.
• Follow up on responses to our three-dimensional direct mail campaigns and convert that interest into qualified opportunities.
• Own and consistently hit a monthly qualified meeting goal.
• Partner with the sales team on non-marketing-sourced outbound prospecting — building pipeline within our ideal customer profile (ICP) through your own research and outreach.
• Research target accounts and personas (primarily CISOs and other security/risk leaders at enterprise organizations) to personalize outreach and qualify fit before booking meetings.
• Log all activity, lead status, and qualification notes accurately in our CRM and sales engagement tools.
• Work closely with Marketing and Sales to give feedback on lead quality, messaging, and campaign performance.

What We're Looking For

• 1–2 years of enterprise SDR/BDR/MDR experience, ideally calling into enterprise accounts.
• A track record of hitting or exceeding pipeline/meeting quotas.
• Comfort and confidence engaging senior stakeholders, including C-level and security leaders (CISOs), by phone, email, and social.
• A competitive, driven mindset — you love to win, and you love winning as part of a team.
• A creative, go-getter attitude with a strong bias for action — comfortable operating without a fully built-out playbook.
• Strong verbal and written communication skills; sharp objection handling.
• Willingness to travel to and work industry events as needed.
• Based in or willing to work from Toronto, with the ability to be in-office 3–4 days per week.

Nice to Have

• Experience selling into the security/cybersecurity space.
• Prior experience specifically in enterprise cybersecurity or SaaS sales.
• Hands-on experience with HubSpot and Outreach.

Why Join Now

You’ll be one of the founding members of the CYGNVS BDR team — helping shape our outbound and lead-development playbook from day one, with direct visibility to Sales and Marketing leadership and a clear path to grow within BDR and Sales as the team scales.