Business Development Representative

Dayforce; Ontario; Remote; CAD 45,000 - 60,000; Full time

Job summary

A leading company in human capital management is seeking a Business Development Representative 1. This entry-level role focuses on qualifying sales leads and supporting the sales team. Candidates should possess strong communication and organizational skills, with a preference for a Bachelor's degree. The position offers opportunities for personal and professional growth in a supportive environment.

Benefits

Comprehensive wellness initiatives

Excellent time away from work programs

Volunteer days

Qualifications

• Bachelor’s degree preferred or equivalent work experience.
• 2+ years of prospecting experience in a business-to-business environment.
• Experience using Salesforce.com Lightning preferred.

Responsibilities

• Find and qualify sales leads through calls, emails, and social media.
• Manage relationships with HR, Payroll, and IT leaders.
• Track activities in Salesforce.com CRM.

Skills

Communication

Organization

Time Management

Prospecting

Adaptability

Education

Bachelor’s degree

Tools

Salesforce.com

Job description

Posted Wednesday, May 21, 2025 at 4:00 AM | Expires Tuesday, July 22, 2025 at 3:59 AM

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life Better TM - Reflects our commitment to employees, customers, partners and communities globally.

Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in GTA area.

About the opportunity

The Business Development Representative 1 (BDR 1) is an entry-level role with less than 2 years of experience, supporting our direct sales team. The main goal is to find and qualify sales leads by reaching out to potential customers through calls, emails, social media, events, and more. The BDR 1 focuses on a specific region and sets up meetings between decision-makers and the Dayforce sales team. Strong communication, organization, and listening skills are important. The role also involves tracking all activities in our CRM and using marketing tools.

What you’ll get to do

• Build rapport via telephone, social media and email over a long term, multi-touch, nurturing approach.
• Partner with 3-4 Sales Reps to strategically target accounts in vertical specific territory and identify potential opportunities for Dayforce’s solutions that meet specific sales qualification criteria.
• Multi-tasking skills are critical to manage calendar, campaigns, timely follow-up and engagement with Sales Reps
• Ability to assess current prospecting approach, determine if working/not working and adjust strategy to course correct for success is important. Adjust behavior for success.
• Consistently leverage CRM, social media, and automation tools/processes to find opportunities and capture market share via a systematic and disciplined approach.
• Gather key information to update Salesforce.com CRM and assign a nurture path strategy.
• Follow standard operating procedures to capture all relevant information in Salesforce.com to track first call appointments and follow-up activity.
• Daily activities will require on-going expertise in overall value proposition tied to Ceridian’s suite of products and services and the ability to discuss the technology used to deliver all of Dayforce’s solutions.
• Manage and develop relationships with HR, Payroll, Finance, Operations and IT company leaders.
• Identify and build out companies in SFDC to include and have conversations with all levels of IT, HR, Payroll, Recruiting, Operations, Finance, and Benefits level contacts.
• Hold a deep level of understanding about the prospect’s evaluation cycle and buying process and stay in front of prospects until they are ready to purchase.
• Use direct mail content to distribute targeted mailers to prospects.
• Follow-up with emails and phone calls to elicit interest in reviewing partnership with Dayforce.
• Territory analysis and gap identification on contacts, vendor information, employee count. Create a plan to fill gaps.

Skills and experience we value

• Bachelor’s degree preferred - or equivalent work experience.
• Strong prospecting and outbound phone call experience preferred.
• Ability to develop and perform against a territory plan.
• Excellent communication, presentation, and people skills are essential.
• Proven organizational skills and highly self-disciplined.
• Computer proficiency with standard office applications expertise is required.
• Excellent time management skills critical to success.
• Tenacious, driven to succeed attitude, entrepreneurial spirit, team-success oriented.
• Highly adaptable and able to manage through change.
• 2+ years of prospecting experience in a business-to-business environment.
• Payroll/HRIS direct selling experience is a strong qualification but not required.
• Experience using Salesforce.com Lightning preferred.
• Experience in working with and selling to Senior HR and C-level roles.

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com or @Ceridian.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here:https://www.dayforce.com/be-aware-of-recruiting-fraud