Business Development Representative

Accelcia Business Services; Ontario; Remote; CAD 50,000 - 90,000; Full time

Job summary

An innovative firm is seeking a Business Development Representative to join their dynamic team. This role emphasizes a strategic, research-driven approach to sales, allowing you to craft personalized outreach that resonates with potential clients. As a BDR, you will drive new business by generating leads and qualifying prospects while collaborating with Account Executives to understand market dynamics and client needs. This position offers a unique opportunity to advance quickly within the company, transitioning into roles such as Account Executive or Sales Leadership. If you are passionate about cybersecurity and eager to make an impact, this is the perfect opportunity for you.

Benefits

Competitive Compensation

Paid Training & Certifications

Employee Growth & Development

Wealthsimple GRSP with Corporate Matching

Plenty of Vacation and Personal Days

Qualifications

• 2+ years in sales development or similar outbound roles.
• Proven track record in lead generation and meeting setting.

Responsibilities

• Generate and qualify leads through strategic outbound prospecting.
• Engage decision-makers and build relationships through consultative selling.

Skills

Sales Development

Communication Skills

Research Skills

Data Analysis

Consultative Selling

Personalization in Outreach

Tech Savvy

Organizational Skills

Curiosity

Resilience

Education

Bachelor's Degree (Preferred)

Tools

CRM Software

Outbound Prospecting Tools

Social Media Platforms

Job description

We’re looking for a Business Development Representative to join our team!

Packetlabs was built by an ethical hacker after seeing vulnerability assessments presented as penetration tests. Our slogan “Ready for more than a VA scan?” drives at the importance of not providing our clients with a false sense of security. We are a passionate team of highly trained, proactive, ethical hackers. We provide expert-level penetration testing services that are thorough and tailored to help foster a safe digital space where everyone has the right to privacy and security. To do so, we only hire individuals with the same drive and passion.

At Packetlabs, we know that a high-performing sales team is the key to sustained, consistent growth. That’s why we’re seeking a qualified Business Development Representative (BDR) to uncover and qualify potential clients who could benefit from working with us. As the first line of communication with a prospect, the ideal BDR has a strong understanding of the sales process. They excel at researching leads, starting new relationships, and setting up Account Executives for success. The BDR should be a quick learner who has strong communication skills and the ability to showcase our services compellingly.

Why This BDR Role is Different:

Most BDR roles focus on high-volume outreach with little room for creativity. This is not that role.

• At Packetlabs, we take a strategic, research-driven approach—where your ability to uncover insights, map networks, and create personalized, high-impact outreach will set you apart.
• You will not just generate leads—you will study won business, identify trends, and source expansion opportunities.
• Your success here can fast-track your career into an Account Executive (AE), Sales Enablement, or Sales Leadership role faster than a traditional BDR track.

Who You Are:

• Always Learning – You stay ahead of cybersecurity and sales trends to improve your capabilities.
• Top Performer – With a proven sales development track record and at least two years of experience in similar roles.
• Data-driven – You clearly understand sales metrics (KPIs) and can translate activities to outcomes.
• Is humble. Egos don’t have a place at Packetlabs.
• A Natural Communicator – You can engage and influence senior decision-makers (CISO, IT Security Leaders) with credibility.
• Deeply Curious About Organizations – You go beyond surface-level research. You want to understand company dynamics, decision-making hierarchies, and internal influences. Bonus if you can decode investor reports, quarterly earnings calls, and strategy documents to craft personalized outreach.
• A Master of Personalization – You take pride in writing high-impact, tailored messages that outperform AI-generated outreach. You know that the right message at the right time is a game-changer.
• Strategic in Your Approach – You don’t just chase new leads; you analyze won deals, extract key patterns, and source similar clients to expand revenue opportunities.
• Resilient & Results-Driven – You thrive in a fast-paced environment, embrace challenges, and are committed to hitting and exceeding targets.
• Highly Organized & Detail-Oriented – You know how to track data, follow structured outreach sequences, and optimize your pipeline.
• Tech-Savvy – You are comfortable using CRMs, Social Media, and sales automation tools.
• Team-Oriented – You collaborate well with AEs, marketing, and leadership to improve the sales process.
• Passionate About Cybersecurity – You care about helping companies protect themselves from cyberattacks and want to sell a solution that matters.

What You’ll Be Doing:

• Drive new business by generating and qualifying leads through strategic outbound prospecting (email, LinkedIn, phone, and social selling).
• Craft outreach that is so personalized, relevant, and insightful that it is too hard to ignore.
• Leverage investor reports, strategy documents, and company earnings calls to create messaging that resonates with executive buyers.
• Engage decision-makers and build relationships through consultative selling approaches.
• Book and qualify meetings using the BANT (Budget, Authority, Need, Timing) framework to determine fit.
• Work closely with Account Executives (AEs) to understand won business, the factors that drove the deal, and how the client achieved success.
• Use insights from won deals to identify and source additional related clients in similar industries or with shared pain points.
• Track key performance metrics (response rates, meetings set, opportunities created) and ensure all activity is logged in our CRM.
• Continuously refine outreach strategies based on data, coaching, and market feedback.
• Stay ahead of cybersecurity trends to have informed conversations with CISOs, IT leaders, and security professionals.
• Learn, understand and embrace the culture and core values of Packetlabs.

What You Bring:

• 2+ years experience in Sales Development, Business Development, or similar outbound sales roles.
• Proven track record of exceeding lead generation and meeting-setting goals.
• Experience selling security, SaaS, or IT services (preferred).
• Strong communication skills – ability to craft persuasive messaging across LinkedIn, email, and phone.
• Familiarity with outbound prospecting tools.

Here’s How We Define Success:

• Daily New Prospects → You consistently add and research high-quality leads (10+ per day).
• Follow-ups Per Prospect → You execute at least 5 strategic touchpoints per lead (calls, emails, LinkedIn).
• Response Rate (20%) → Your outreach gets prospects engaged in conversations.
• Meeting Conversion (30%) → Your messaging leads to booked discovery calls.
• Opportunity Creation (50%) → You qualify and transition half of your meetings into sales opportunities.
• Ability to translate outbound sales metrics (KPIs) into revenue impact.

This is not just a job—it’s a launchpad.

• Top-performing BDRs at Packetlabs typically advance to AE roles within 12-18 months.
• Depending on their strengths, others move into Sales Enablement, Leadership, or Customer Success roles.

Why us?

• Amazing team and working environment.
• Competitive compensation and pay for performance.
• Fully remote in Canada.
• Employee Growth & Development.
• Paid Training & Certifications.
• Participation in the corporate benefit plans.
• Wealthsimple GRSP with corporate matching (Retirement Package).
• Plenty of vacation and personal days.

How to Apply:

If this sounds like you, apply today! We’re looking for someone who wants to build a long-term career in cybersecurity sales and is ready to make an impact.