Business Development Representative

Evolutionary Recruiting; Edmonton; On-site; CAD 60,000 - 85,000; Full time

Benefits offered by this job

Comprehensive health and wellness bene

Professional development opportunities

Job summary

BinaryLogic Inc. in Canada is seeking a proactive Business Development Representative to drive new opportunities in the Alberta market. You will generate leads, engage prospects, and qualify opportunities for the Managing Director – Sales, shaping early-stage conversations and building a strong pipeline.

The role emphasizes outbound outreach, collaboration with marketing and customer success, and maintaining accurate CRM records to support SALs and revenue growth.

Qualifications

• 3+ years in business development, sales development, inside sales, or related tech field.
• Strong outbound prospecting skills across calls, email, LinkedIn, events.
• Ability to learn BinaryLogic's services and communicate early-stage value.

Responsibilities

• Conduct outbound prospecting through calls, email, LinkedIn, events.
• Research and identify potential clients matching BinaryLogic's ICP.
• Execute outreach sequences and nurture leads (cold and warm).
• Book qualified discovery meetings for the MD – Sales.
• Qualify leads based on needs, budget, and technical fit.
• Maintain CRM records and pipeline data.

Skills

Outbound prospecting

CRM proficiency

LinkedIn Sales Navigator

Communication skills

Negotiation

Education

Post-secondary education in business/communications/tech

Tools

CRM software

LinkedIn Sales Navigator

MS Office

Job description

About the job Business Development Representative

Organization Summary

BinaryLogic Inc., founded in 2016, is a Canadian IT services and consulting company specializing in Microsoft 365, Azure, cybersecurity, modern workplace solutions, business continuity, web development, and technology staffing. As a growing Managed Services Provider (MSP), BinaryLogic combines deep technical expertise with business insight to deliver solutions that solve real business problems, strengthen security posture, and build long-term client partnerships.

Position Summary

BinaryLogic is seeking a proactive and results-oriented Business Development Representative (BDR) to support our growth in the Alberta market. This role focuses on generating new business opportunities, engaging prospective clients, and qualifying leads for the Managing Director – Sales. The BDR plays a critical role in the early stages of the sales cycle, helping create a predictable pipeline of high-quality opportunities.

Key Responsibilities

• Conduct outbound prospecting through calls, email, LinkedIn, networking events, and other channels.


• Research and identify potential clients that align with BinaryLogic's Ideal Customer Profile (ICP).


• Execute structured outreach sequences and nurture cold and warm leads.


• Book qualified discovery meetings for the Managing Director – Sales.


• Qualify leads based on needs, budget, business fit, and technical alignment.


• Maintain accurate CRM records, ensuring all prospecting activities, notes, and follow-ups are documented.


• Support pipeline growth by generating consistent Sales Accepted Leads (SALs).


• Collaborate with the Customer Success Manager (CSM) to leverage warm referrals and client insights.


• Work with the Managing Director – Sales to refine messaging, vertical targeting, and outreach strategies.


• Coordinate with technical teams when qualification requires technical validation.


• Align with marketing on outbound campaigns and content that supports lead generation.


• Support Marketing by providing feedback on campaign performance, lead quality, and market trends.

Brand Representation

• Professionally represent BinaryLogic in the Alberta market.


• Articulate BinaryLogic's value propositions across Managed Services, Microsoft 365/Azure, cybersecurity, business continuity, and cloud transformation.


• Uphold BinaryLogic's reputation through respectful, ethical, and high-quality interactions.

Qualifications

• Minimum 3 years of experience in business development, sales development, inside sales, or related role with technology sales.


• Strong outbound prospecting skills: phone, email, LinkedIn, and event networking.


• Ability to quickly learn BinaryLogic's service offerings and communicate them effectively in early-stage conversations.


• Familiarity with Microsoft 365, Azure, cybersecurity, or MSP environments.


• Strong communication, interpersonal, and negotiation skills.


• Experience using CRM tools and LinkedIn Sales Navigator (minimum 1 year required).


• Strong communication, active listening, and interpersonal skills.


• Organized, self-motivated, and capable of managing multiple outreach sequences simultaneously.


• Self-motivated with the ability to handle rejection and maintain persistence.


• Post-secondary education in business, communications, or technology is preferred.

Performance Expectations

• Meet monthly activity targets for outbound touches, meetings booked, and qualified leads.


• Maintain 95% CRM data completeness and accurate pipeline tracking.


• Support quarterly goals for new pipeline contribution and new logo acquisition.


• Uphold brand reputation through professional, ethical, and high-quality interactions.


• Competitive base salary with performance-based variable compensation.


• Comprehensive health and wellness benefits.


• Professional development opportunities and career progression within Sales or Customer Success.


• Supportive and collaborative work environment that encourages professional development.

Equal Opportunity Statement

BinaryLogic is committed to fostering an inclusive workplace. We are proud to be an equal opportunity employer and welcome applicants from diverse backgrounds. All qualified candidates will receive consideration without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, disability, age, or any other legally protected status.