Business Development Representative

PSD - Research, Consulting, Software; London; Hybrid; CAD 55,000 - 85,000; Full time

Benefits offered by this job

Wellness coverage

Flexible working options

Paid time off

Job summary

PSD Citywide is hiring a Business Development Representative (BDR) in Ontario. The role focuses on outbound prospecting to generate leads, engage prospects, and book discovery calls with Account Executives.

You will work closely with sales and marketing to support pipeline development and demonstrate the value of our software and advisory services. The position is full-time and hybrid, with occasional travel to the London, Ontario office.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related discipline.
• 1–2 years of SaaS BDR or SDR experience strongly preferred.
• Customer service experience is an asset.
• Excellent verbal and written communication skills.
• Friendly, outgoing personality with a passion for meeting new people.

Responsibilities

• Research and identify potential customers through outbound calling, email outreach, and social selling.
• Collaborate with Account Executives to support sales activities with call and email campaigns.
• Build and maintain a strong pipeline of qualified leads to meet targets.
• Support follow-up with contacts from events, workshops, webinars, and roadshows.
• Schedule introductory discovery calls and ensure smooth handoffs to the sales team.

Skills

Outbound calling

Email outreach

Social selling

Lead qualification

Strong communication

Relationship building

Education

Bachelor’s degree in Business Administration

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Salesforce

Social media platforms

Job description

About PSD Citywide

Ready to make a real impact on communities across North America?

PSD Citywide isn’t just a software company; we’re transforming how Local, First Nations, and Regional Governments achieve success and build sustainable futures for their communities. As a recognized leader in Enterprise Asset Management, maintenance management, and planning solutions, we provide cutting‑edge software and expert advisory services that improve infrastructure and public services.

Why join us?

We are a "Fun-clusive" organization! This means we intentionally foster a supportive and engaging culture where your contributions are celebrated, your skills are rewarded, and your career growth is encouraged. Ready to influence change? Bring your expertise in technology and data to our team and directly shape how local governments improve service delivery.

Job Description

The Business Development Representative (BDR) plays a critical role in driving revenue growth by proactively identifying, engaging, and qualifying new business opportunities. This is a true hunting role, with a primary focus on sourcing leads, locating prospects, initiating first contact, and driving interest in our solutions through outbound activities. The BDR is responsible for generating demand by finding prospects and converting engaged prospects into booked discovery meetings with the Account Executive. They will work closely with the sales and marketing teams to support pipeline development and ensure smooth handoffs, while consistently communicating the value of our products and solutions to prospective customers.

This is a Full Time Hybrid position, the successful candidate must live in Ontario. Travel to the London, Ontario office will be required on occasion.

Responsibilities & Duties

• Research and identify potential customers through outbound calling, email outreach, and social selling.
• Work with Account Executives to build out call and email campaigns that support sales activities, including territory-relevant talk tracks and email templates.
• Build and maintain a strong pipeline of qualified leads to support the sales team’s monthly and quarterly targets.
• Collaborate with Account Executives to support follow-up with contacts from events, workshops, webinars, and roadshows.
• Serve as a professional and approachable first point of contact for new prospects, with emphasis on uncovering needs, sparking interest in our solutions, and connecting leads to the appropriate sales source for next steps.
• Book and schedule introductory discovery calls for Account Managers, ensuring a smooth handoff after a lead has been validated and establishing the foundation for the sales process to move forward.
• Represent the company at sponsorship events or in-market activities such as golf tournaments, charitable events, or luncheons to support prospecting and lead capture.
• Communicate clearly, professionally, and consistently, ensuring all lead notes, outreach activities, and follow-up details are captured accurately in Salesforce.
• Display resilience and persistence, remaining confident and engaged when encountering rejection, competitive pressures, or challenging outreach efforts.
• Be highly self-motivated, demonstrating strong initiative, discipline, and ambition in a remote environment.
• Exhibit excellent time-management and organizational skills, balancing outreach, events, and follow-up tasks to support the timely progression of potential sales.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related discipline.
• 1-2 years of previous experience in a SaaS Business Development Representative (BDR) or Sales Development Representative (SDR) role is strongly preferred.
• Prior experience in a customer service environment is an asset.
• Excellent verbal and written communication skills.
• Friendly, approachable, and outgoing personality – with a keen interest in meeting new people and telling them our story.
• Working knowledge of social media platforms and tools.
• Adaptable with the ability to prioritize tasks with limited in-person supervision.
• Ability to travel, with use of a personal vehicle required.
• You share our values and work in accordance with those values.
• A highly collaborative person with excellent interpersonal, communication, and problem solving skills - including the ability to communicate effectively with stakeholders at all business levels.

What We Offer

• Competitive Compensation: We offer competitive salaries that recognize your skills and experience
• Wellness Coverage: Enjoy a comprehensive health and wellness benefits package that keeps you and your family secure and healthy.
• Flexible Working: Work where you thrive! Enjoy remote work flexibility (specific regional options apply) while staying connected to our supportive team.
• Work-Life Balance: Benefit from Flex Hours to manage your personal life and Paid Time Off (PTO) so you can fully recharge.
• Unwind Early: Say hello to summer with our popular Summer Fridays—shorter work weeks to help you kick-start the weekend.
• Culture & Community: Participate in fun social events (both virtual and in-person) and contribute to charity initiatives as part of our community focus.
• Career Growth: Our Career Framework provides clear, structured paths for growth and ongoing learning, ensuring you reach your professional goals.

Candidate Journey

Resume Review: Once you apply, an actual person will review your resume and we are committed to getting back to you within three weeks with a response.

Phone Interview: PSD’s People and Culture team will connect with you to learn about your experience and discuss the role further. They’ll also give you an understanding of what the interview process involves, along with an estimated timeline.

Virtual Interview: Depending on the position, there will be one or two interviews with the Hiring Team that will include questions related to your skills, work experience, values and goals. We provide the opportunity to meet with a wide range of staff members so you can learn more about life at PSD Citywide.

Offer/Feedback: The Hiring Team will debrief and make a decision within a few days of your final interview. If successful, your Recruiter will present you with a verbal offer, followed by a formal offer letter via email. If the timing was not right for this particular opportunity, we will connect with you and provide feedback.

PSD Citywide is committed to ensuring equal access and participation for people with disabilities. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility.

We are committed to accommodating people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. Should you require any accommodation, please indicate this when you apply, and we will work with you to meet your accessibility needs.

PSD Citywide may use Google Gemini to assist with recruitment note taking during the hiring process. While we incorporate select AI features to enhance process efficiency, we remain committed to human-led decision making. All AI-generated outputs are subject to human review to ensure accuracy and fairness.