Business Development Representative

Aquiform; Burlington; Hybrid; CAD 68,000 - 83,000; Full time

Benefits offered by this job

Competitive salary

Career growth

Collaborative environment

Group benefits plan

Paid time off

Flexible hours

Remote work options

Job summary

Aquiform, the leading distributor in Canada for pools, hot tubs, and patio furniture, seeks a Business Development Representative for Southern Ontario. You will nurture dealer relationships and pursue new business opportunities, driving growth with a strategic, customer-focused approach.

Based in Ontario with head office in Burlington, you’ll travel across the region to visit dealers, collaborate with marketing and product teams, and deliver tailored solutions that meet client goals and company

Qualifications

• 3-5 years of experience in business development and sales with a track record of meeting or exceeding targets.
• Experience in leisure or pool industry is ideal; understands market challenges and opportunities.
• Strong negotiation and closing skills with ability to build rapport and trust.
• Familiarity with CRM tools (Salesforce, HubSpot) and sales analytics platforms.
• Bachelor's degree preferred in Business Administration, Marketing, Sales, or related field.

Responsibilities

• Identify and pursue new business opportunities in target markets and expand existing relationships.
• Conduct market research to understand industry trends and client needs.
• Build a robust sales pipeline with inbound and outbound strategies with Marketing support.
• Manage dedicated customer accounts, providing exceptional service and support.
• Grow key accounts, resolve issues, and provide tailored solutions.
• Collaborate with marketing and product teams to create compelling proposals.
• Leverage events and partnerships to increase brand awareness and generate leads.
• Travel across Ontario for dealer visits and relationship building.
• Provide feedback to internal teams based on market demands.

Skills

Negotiation

Sales experience

Communication

Presentation

Strategic thinking

Self-motivation

Teamwork

Education

Bachelor's degree in Business Administration, Marketing, Sales

Tools

Salesforce

HubSpot

Job description

At Aquiform, we are committed to driving innovation and growth in the pool and hot tub industry. As the Largest Distributor of Pools, Hot tubs and Patio Furniture in Canada, our customers have the broadest range of products available in the market. We strive to provide unmatched customer service in all of our interactions from sales to logistics. We’re looking for a dynamic and results-driven Business Development Representative, for Southern Ontario, to join our team and play a vital role in expanding our market presence, nurturing customer relationships, and driving sustainable revenue growth.

Position Overview:

As a Business Development Representative, you will be responsible for a servicing both existing dealer accounts and identifying new business opportunities, building and nurturing relationships, and leading sales initiatives to achieve company goals. You will play a critical role in driving strategic growth by identifying market trends, understanding client needs, and delivering tailored solutions. This position requires a combination of excellent sales acumen, strong negotiation skills, and a customer-service success mindset.

Location: Ontario Region; Head Office located in Burlington, ON

Reports to: Business Development Lead and Director Sales, Marketing and Customer Service

Key Responsibilities:

Business Development:

• Identify and pursue new business opportunities in target markets, including both new clients and expanding existing relationships.
• Conduct market research to understand industry trends, customer needs, and competitive landscape.
• Build and maintain a robust sales pipeline using a combination of inbound and outbound strategies with our in-house Marketing team
• Manage dedicated customer accounts, providing exceptional service and support aligning with client expectations
• Maintain and grow key client accounts, working to expand relationships, resolve issues and achieve customer goals with tailored solutions
• Collaborate with marketing and product teams to create compelling proposals and presentations that align with client needs and company goals.
• Leverage networking, events, and partnerships to increase brand awareness and generate leads.

Sales Strategy & Execution:

• Develop and execute strategic sales plans to achieve revenue targets and business objectives.
• Engage with decision-makers, owners and partners to provide revenue growth opportunities
• Travel required across Ontario for regular dealer visits and connections.
• Manage the entire sales cycle from lead generation to deal closing, ensuring seamless handoffs to the implementation or customer success teams.
• Negotiate terms and close deals, ensuring mutually beneficial agreements.
• Continuously monitor sales metrics and KPIs to track performance and adjust strategies as needed.
• Build long-term relationships with clients through consistent follow-up and exceptional customer service.
• Work closely with internal teams, including marketing, customer service and operations, to align sales efforts with company goals and ensure a seamless customer experience.
• Provide feedback and insights to all internal teams based on customer interactions and market demands.

Reporting & Analysis:

• With the use of an internal CRM, provide regular sales forecasts, reports, and updates to senior leadership.
• Use CRM tools and data analytics to track progress, analyze customer behavior, and identify areas for improvement.

Key Qualifications:

• Experience:
• 3-5 years of experience in business development and sales, with a successful track record of meeting or exceeding sales targets.
• Experience in the leisure or pool industry is ideal, including understanding the unique challenges and opportunities in the market.
• Strong negotiation and closing skills with the ability to build rapport and trust
• Familiarity with CRM tools (e.g., Salesforce, HubSpot) and sales analytics platforms.
• Skills & Attributes:
• Exceptional communication, presentation, and interpersonal skills.
• Strong strategic thinking and problem-solving abilities.
• Ability to thrive in a fast-paced, target-driven environment.
• Entrepreneurial mindset with a proactive, results-oriented approach.
• High level of self-motivation and the ability to work independently as well as part of a team.
• Education:
• A bachelor’s degree in Business Administration, Marketing, Sales, or a related field (preferred). Relevant experience may be considered in lieu of a degree.

What We Offer:

• Competitive salary from $75,000 annually and performance-based incentives
• Opportunities for career growth and professional development
• Collaborative and innovative work environment
• Shared Group Benefits Plan available
• Paid time off
• Flexible Hours, Remote work options

This position is for an existing vacancy.

Aquiform is committed to promoting accessible recruitment as outlined in the Accessibility for Ontarians with Disabilities Act. Aquiform will work to accommodate persons with a disability in an appropriate and effective manner throughout all stages of the recruitment process. Accommodations will be provided upon request.