Business Development Representative

The Universal Group; Prince George; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Extended Medical, Vision, and Dental

Employee Assistance Program

Universal Group Bonus Program (UGBP)

Paid vacation

Advancement opportunities

Job summary

The Universal Group is seeking an experienced Business Development Representative to drive organic growth in our interior region. You will identify opportunities, manage a robust sales pipeline, and close deals while building lasting relationships with major client accounts.

This hybrid role requires travel within your region, a proven outside sales track record (2–3+ years), and proficiency with CRM software.

Qualifications

• 2–3+ years in outside sales or business development.
• Valid driver's license required.
• Proficiency with CRM software and MS Office, especially Excel.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• BA/BS degree in Business Administration, Sales, or related field is an asset.

Responsibilities

• Identify and pursue new business opportunities across diverse channels.
• Develop and expand opportunities in a robust sales pipeline and generate revenue.
• Proactively manage opportunities from identification to closure.
• Foster long-term client relationships and drive retention and organic growth.
• Conduct market research to align strategies with service offerings and objectives.

Skills

Outside sales experience

Lead generation

Relationship building

Negotiation skills

Communication & presentation skills

Time management

Strategic thinking

Education

BA/BS in Business Administration, Sales, or related field

Tools

Salesforce / Zoho / HubSpot

Job description

Are you an experienced sales professional with a keen eye for business development opportunities? Do you have a passion for closing deals and building lasting relationships? Do you enjoy providing Peace of Mind to your client group? Are you looking to be part of a growing team and company?

The Universal Group, recognized as one of Canada's Best Managed companies in 2026, has exciting opportunities in our Sales team. As a Business Development Representative you will play a pivotal role in driving organic business expansion within our interior region. This role focuses on strategic identification and pursuit of new business opportunities, efficient management of a robust sales pipeline, and fostering organic sales growth. A keen focus of generating opportunities, leveraging market insights, and executing strategic initiatives are essential components of the Business Development Representative position.

What you will be responsible for:

New Business Development and Lead Generation:

• Strategically identify and pursue new business opportunities through diverse channels, leveraging industry insights and market trends.
• Drive the expansion of opportunities within a robust sales pipeline, generating new revenue streams through effective lead generation.
• Proactively manage a robust sales pipeline, overseeing the progression of opportunities from identification to closure.
• Ensure continuous expansion and effective management of the sales funnel, optimizing conversions and revenue growth.

Organic Sales Growth Initiatives:

• Develop and implement dynamic strategies for revenue and market share expansion, emphasizing sustainable profitability.
• Optimize organic sales growth by synergizing customer spend across services and capitalizing on cross-selling opportunities.

Client Relationship Management:

• Act as the primary point of contact for major customer accounts, fostering enduring relationships and ensuring client satisfaction.
• Cultivate collaboration and partnership at all levels to drive client retention and identify organic growth opportunities.

Market Research and Strategy Implementation:

• Conduct comprehensive research to identify growth sectors aligned with our service offerings and strategic objectives.
• Execute sales strategies effectively, transparently communicating progress to stakeholders, and adapting strategies for continual growth.

What you get from us:

• Extended Medical, Vision, and Dental benefits.
• Access to Employee Assistance Program.
• Competitive compensation package.
• Eligible for Universal Group Bonus Program (UGBP).
• Paid vacation.
• Access to a growing organization with lots of advancement opportunities.

What we need from you:

• Proven track record in outside sales roles, prioritizing new business development is required; ideally 2-3+ years of experience.
• A valid driver's license.
• Proficiency in CRM software (e.g., Salesforce, Zoho CRM, or HubSpot) and MS Office, particularly MS Excel is an asset.
• History of delivering client-centric solutions to address diverse needs effectively.
• Outstanding communication, presentation, negotiation, and interpersonal skills.
• BA/BS degree in Business Administration, Sales, or a related field is an asset.
• Proficiency in identifying, researching, and qualifying potential leads or prospects within a target market.
• Effectively address objections, managing negotiations to close deals and convert opportunities into actual sales.
• Proficient in relationship building.
• Advanced time management abilities and attention to detail.
• Strategic thinker with a vision for growth.

Where/When you will be working:

• While this is a hybrid position, typically no more than 1 day a week will be spent working remotely or in-office. Most days will be spent actively in the field seeking business development opportunities.
• Must be comfortable with commuting/traveling within their respective region(s).

Why Universal Group?

The Universal Group is driven by our purpose to provide Peace of Mind to both our clients and team members. Our people embrace our core values of being ‘Passionate, Authentic, and Driven’ in everything we do and in every decision we make every day. They are the fabric of who we are and, without question, the reason for our success and continued growth.

The safety of our team members and the public drives us daily.

The Universal Group is an industry leader in traffic control services, traffic management planning, traffic equipment supply, landscaping, temporary labour and occupational health and safety training. We are a one-stop shop, as our full suite of services ensures that we can manage projects from conception to completion.

For more information about the company, please visit our Indeed Profile!

Our Commitment to Diversity

The Universal Group is an equal-opportunity employer committed to diversity and inclusion in the workplace.

We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.