Business Development Rep - Canada

Appficiency Inc; Mississauga; On-site; CAD 55,000 - 75,000; Full time

Job summary

Appficiency Inc in Mississauga is seeking a Business Development Representative (BDR) to drive growth in the NetSuite and multi-technology ecosystem. You will research target accounts, run outbound campaigns, and qualify leads to feed the sales team.

Ideal candidate has 2-3 years in outbound sales, CRM experience (Salesforce/NetSuite), and strong communication. A fast-paced, target-driven environment offers opportunities to progress into closing roles.

Qualifications

• 2–3 years of experience in a BDR/SDR or outbound sales role.
• Experience with CRM and sales engagement tools.
• Familiarity with ERP/CRM SaaS space is preferred.

Responsibilities

• Identify and research target accounts and prospects across ERP/CRM/cloud/AI.
• Run outbound campaigns via email, phone, LinkedIn to generate qualified leads.
• Qualify inbound leads against ICP before handing off to Account Executives.
• Book qualified meetings and demos to build a healthy pipeline.
• Maintain accurate records of interactions and pipeline in Salesforce/NetSuite.
• Collaborate with Marketing and Sales to refine messaging by vertical.
• Meet or exceed pipeline generation and activity targets.
• Participate in sales enablement training to improve prospecting skills.

Skills

Outbound sales

CRM proficiency

Strong communication

Organization skills

Resilience

Independent worker

Tools

Salesforce

LinkedIn Sales Navigator

NetSuite

Job description

About Us

Appficiency is a global technology and professional services firm that solves complex business challenges through the intelligent application of enterprise software, automation, and AI. We're a proud Oracle NetSuite Alliance Partner; Salesforce Crest Partner; Microsoft Gold Certified Partner, and much more: our evolution has taken us well beyond a single platform, making us a multi-technology advisory and implementation partner across ERP, CRM, cloud platforms, and AI-driven solutions. What sets us apart is a "technical-first" approach, teams who understand both business logic and deep system architecture paired with a genuine belief that our people are our greatest strength, and that's who we invest in first.

The Opportunity

As a Business Development Representative (BDR), you will be the front line of Appficiency's growth engine - generating and qualifying new business opportunities within the NetSuite and broader multi-technology ecosystem. You'll focus on key target verticals including Trucking & Logistics, regulated industries (government, education), and Engineer-to-Order/Construction, researching target accounts, running outbound prospecting campaigns, and engaging decision-makers to build a strong pipeline for the sales team. This role is ideal for someone early in their sales career who understands the multi-tech space and is eager to grow into a closing sales role.

What You'll Do

• Identify and research target accounts and prospects within ERP, CRM, cloud platforms, and AI-driven solutions, with a focus on Trucking & Logistics, regulated industries (government, education), and Engineer-to-Order/Construction
• Execute outbound prospecting campaigns via email, phone, LinkedIn, and other channels to generate qualified leads
• Qualify inbound leads, ensuring they meet ideal customer profile (ICP) criteria before handoff to Account Executives
• Book qualified meetings and demos for the sales team, maintaining a consistent, healthy pipeline
• Maintain accurate, up-to-date records of prospect interactions and pipeline activity in Salesforce and NetSuite
• Collaborate closely with Marketing and Sales to refine messaging, targeting, and campaign effectiveness by vertical
• Meet or exceed monthly and quarterly pipeline generation and activity targets
• Participate in sales enablement training to continuously improve prospecting and qualification skills

What You'll Bring

• 2-3 years of experience in a Business Development, SDR/BDR, or similar outbound sales role
• Experience in the Salesforce, NetSuite or other major business application ecosystem or adjacent to SaaS/ERP/CRM space strongly preferred
• Familiarity with Trucking & Logistics, regulated industries (government, education), or Engineer-to-Order/Construction is a plus
• Proven track record of meeting or exceeding pipeline generation or activity quotas
• Excellent verbal and written communication skills, with strong phone and email prospecting ability
• Comfort using CRM and sales engagement tools (Salesforce, LinkedIn Sales Navigator, etc.)
• Strong organizational skills and the ability to manage a high volume of outbound activity
• A resilient, coachable mindset with genuine curiosity about prospects' business challenges
• Ability to work independently in a fast-paced, target-driven environment

What Will Set You Apart

• Genuine familiarity with NetSuite/Salesforce or comparable ERP/SaaS platforms, enabling credible prospect conversations from day one
• Prior exposure to Trucking & Logistics, regulated industries, or Engineer-to-Order/Construction, allowing for faster ramp-up on vertical-specific messaging
• A track record of consistently exceeding pipeline or meeting-booked targets in a prior BDR/SDR role
• Sharp research skills - able to quickly identify the right accounts, contacts, and angles for outreach
• Strong resilience and coachability, adapting messaging based on feedback and market response
• Genuine curiosity about clients' business challenges, going beyond scripted outreach to build real rapport

What Success Looks Like

• You consistently meet or exceed monthly/quarterly pipeline generation and qualified meeting targets
• Account Executives trust the quality of leads you hand off, with strong lead-to-opportunity conversion rates
• Your CRM records are accurate and current, giving the sales team reliable pipeline visibility
• You're building genuine market and vertical-specific knowledge (Trucking & Logistics, regulated industries, Engineer-to-Order/Construction), improving conversation quality over time
• You're on a clear trajectory toward promotion into a closing sales role (e.g., Account Executive)