Business Development, Marketing & Events Coordinator

Perry Group Consulting Ltd.; Canada; Remote; CAD 60,000 - 80,000; Part time

Job summary

Perry Group Consulting Ltd. is seeking a part-time Business Development, Marketing, and Events Coordinator to join their dynamic team. This role involves enhancing online presence, managing digital campaigns, and organizing events while targeting municipalities for growth. The company offers a flexible remote working environment and aims to make a significant impact within local communities.

Benefits

Flexible work culture

Opportunity for growth

Competitive hourly rate

Stipend for technology

Generous vacation allowance

Qualifications

• Proven experience in marketing, content creation, and online event coordination (2+ years preferred).
• Strong writing skills and ability to create professional and engaging content.
• Experience managing LinkedIn profiles and campaigns.

Responsibilities

• Lead business development activities including market research and promotion of products.
• Create engaging web content, blog posts, and articles.
• Plan and manage webinars and events.

Skills

Content creation

Event coordination

Lead generation

Social media management

Project management

Tools

Zoom

Teams

Job description

Business Development, Marketing & Events Coordinator

Business Development, Marketing & Events Coordinator

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Perry Group is a growing consultancy dedicated to providing strategy and advisory services to municipalities across Canada. Our values driven, collaborative team thrives on excellence, experience, and a passion for helping municipalities navigate digital and service transformation.

You can learn more about us at - http://www.perrygroupconsulting.ca

Position Overview

We are seeking a part-time (up to 21 hours per week) Business Development, Marketing and Events Coordinator to join our dynamic team and to support our growth through strategic content creation and promotion, event planning, lead generation and digital engagement.

In this exciting new role, the Business Development, Marketing and Events Coordinator will be instrumental in driving growth by enhancing Perry Group’s online presence, engaging prospective clients, and driving the success of our business development and marketing initiatives. This individual will manage business development activities, content creation, execute digital campaigns, organize webinars and events, promote our self-assessment tools and help us to build meaningful connections with our target audience.

Key Responsibilities

Business Development

• Work with the Management Team to lead business development activities including conducting market research, promoting existing products and services, generation of new leads, and the identification of new business opportunities.
• Work with the Management Team to develop and execute plans to drive growth and new customer acquisition.
• Proactively build relationships with potential clients and partners.
• Track and report on sales metrics, including lead and conversion rates, pipeline growth, and revenue forecasts.
• Stay up to date and connected to the industry, anticipating trends, market changes, and solutions and services that we can offer.

Content Development

• Create and maintain engaging web content, including landing pages, blog posts, articles, and case studies.
• Prepare articles, stories, and client success narratives to showcase Perry Group’s expertise.
• Collaborate with subject matter experts to craft compelling materials that align with our brand voice.

LinkedIn and other Social Media Management and Promotion

• Develop and execute a content calendar for Perry Group’s LinkedIn profile and other social media.
• Plan and run targeted LinkedIn and other social media campaigns to boost visibility and engagement.
• Monitor and report on analytics to optimize posts and ads for better performance.

Webinar Planning and Management

• Develop marketing strategies to attract prospective clients to webinars.
• Work with Management Team and Senior Consultants to coordinate, manage setup and logistics, and promote webinars, including creating event pages, managing invitations, and ensuring strong attendance and client experience.
• Follow up with webinar attendees to secure follow up meetings, initiate conversations, build client relationships, and help turn leads into sales.

Promotion of Tools and Resources

• Develop and implement campaigns to promote Perry Group’s online tools and resources, including self-assessment tools for digital maturity, business continuity maturity, and technology management maturity, and others.
• Track and report on the performance of these tools to refine outreach strategies.

Collaboration and Reporting

• Work closely with the Management Team to align marketing efforts with business goals.
• Identify and develop suitable targets, reporting measures and tracking mechanisms.
• Report regularly on campaign performance, lead generation, and overall marketing impact.

Qualifications and Capabilities

• Proven experience in marketing, content creation, and online event coordination (2+ years preferred).
• Strong writing skills with the ability to create professional and engaging content.
• Experience managing LinkedIn profiles and campaigns, including analytics and paid promotions.
• Familiarity with webinar platforms (e.g., Zoom, Teams etc) and online event management.
• Strong experience identifying performance measures for marketing and outreach, developing mechanisms for tracking and reporting on performance and adapting plans based on results.
• Excellent organizational and project management skills.
• Demonstrated strong interpersonal and communication skills, both verbally and written.
• Demonstrated experience in generating leads, follow-up and building marketing plans based on client needs and demographics.
• Self-starter with the ability to work independently in a remote environment.
• Collaborative team player, takes initiative and effectively manages their time.
• Experience working in the public sector, particularly municipalities, is highly desirable.

What We Offer

• Opportunity to make a direct impact to local communities.
• Opportunity to make a significant contribution to Perry Group, as the first marketing team member.
• A flexible, dynamic, supportive work culture that values individual initiative, team collaboration and professional development. We are a remote first company.
• Growth Opportunities: Gain valuable experience working alongside seasonedconsultants and industry experts.
• We offer a competitive hourly rate, stipend for technology, and a generous vacation allowance.

To Apply

Please submit your resume and cover letter, along with between 3-5 examples of relevant work (e.g., LinkedIn posts, web content, or event campaigns compiled into a single PDF document) via the Perry Group LinkedIn page. Please note that you will only be able to submit one document for your application, so please ensure all parts of the application are included in your submission.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Part-time

• Industries

  Business Consulting and Services

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