Business Development Manager - Private Label (CAN) Sales and Marketing

Leclercfoods; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Leclerc Biscuits, founded in 1905, seeks a Business Development Manager - Private Label (CAN) to drive growth with national accounts from a home-office base. Regular travel within Canada will be required to foster customer partnerships and expand the Private Label portfolio.

Ideal candidates have 5–10 years of Private Label sales experience in the Canadian retail market, strong negotiations and planning skills, and fluency in English and French are a plus.

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• 5–10 years in Private Label sales within Canadian retail.
• Proven Private Label program growth with major Canadian retailers.
• Experience with Loblaw is a strong asset.
• Strong account management, business development, negotiations, and sales planning.
• Excellent communication and relationship-building skills.
• Analytical and strategic thinking with forecasting and planning experience.
• Proficiency with MS Office and CRM; SAP is an asset.
• Willingness to travel regularly; GTA residence required.

Responsibilities

• Build and strengthen strategic relationships with key customer stakeholders.
• Lead and grow a portfolio of national accounts with business plans.
• Identify new Private Label opportunities in the Canadian market.
• Negotiate agreements and manage promotional strategies for growth.
• Collaborate with cross-functional teams to bring products to market.
• Analyze customer performance and market trends to drive growth.
• Provide accurate sales forecasting and participate in annual planning.
• Act as trusted partner to customers and promote Leclerc Private Label.

Skills

Account management

Business development

Sales planning

Negotiations

Communication

Relationship building

Forecasting

Travel willingness

Education

Bachelor’s degree

Tools

Microsoft Office

CRM

SAP

Job description

Business Development Manager - Private Label (CAN)

• Full-Time
• Sales and Marketing

Founded in 1905, Leclerc Biscuits is a family-owned company whose success is built on the passion, innovation, and expertise of its teams. With a strong presence across Canada and the United States, the company continues to grow and evolve while remaining true to its core values and commitment to quality.

Position Summary

This is a home-office-based position requiring regular travel.

Key Responsibilities

• Build and strengthen strategic relationships with key customer stakeholders to drive long-term growth.
• Lead and grow a portfolio of national accounts by developing and executing customer-specific business plans.
• Identify and capitalize on new business opportunities within the Private Label market.
• Negotiate agreements, manage promotional strategies, and deliver profitable sales growth.
• Collaborate with cross-functional teams to bring new products and innovative solutions to market.
• Analyze customer performance, market trends, and competitive activity to develop actionable growth strategies.
• Provide accurate sales forecasting and contribute to annual business planning.
• Act as a trusted partner to customers while reinforcing Leclerc's position as a preferred Private Label supplier.

Requirements

• A bachelor’s degree in business, Marketing, or a related field.
• 5 to 10 years of successful experience in Private Label sales within the Canadian retail market.
• Proven experience developing and growing Private Label programs with major Canadian retailers.
• Direct experience working with Loblaw is highly desirable and will be considered a strong asset.
• A strong track record in account management, business development, customer negotiations, and sales planning.
• Excellent communication and relationship-building skills, with the ability to influence and collaborate effectively at all levels of customer organizations.
• Strong analytical and strategic thinking abilities, with experience in forecasting, business planning, and delivering results.
• Proficiency in Microsoft Office and CRM platforms; experience with SAP is considered an asset.
• A highly organized, self-motivated, and results-oriented approach, with the ability to manage multiple priorities in a fast-paced environment.
• Flexibility and willingness to travel regularly to support customer relationships and business growth.
• Bilingualism in English and French is an asset.
• Residence within the Greater Toronto Area (GTA) is required.

Why join Leclerc?

At Leclerc, we live by our five core values: Authenticity, Respect, Innovation, Engagement, and Pleasure.
These values guide everything we do and create a unique work environment where you can thrive.

• We believe in developing our talent – because growth starts with authenticity and engagement.
• We provide career progression opportunities – in a respectful and supportive atmosphere.
• We offer a dynamic and stimulating environment – where innovation is encouraged and celebrated.
• We use innovative digital tools – to make your work easier and more impactful.
• We are an innovative and growing company – committed to continuous improvement and bold ideas.
• We foster a collaborative and respectful culture – because teamwork and pleasure at work matter.
• We offer a competitive salary and benefits package.