Business Development Manager-Automotive Aftermarket (Wheels & Accessories)

The Wheel Group; Calgary; On-site; CAD 70,000 - 100,000; Full time

Job summary

The Wheel Group in Alberta, Canada is seeking a Business Development Manager to drive new business growth by prospecting, acquiring customers, and expanding our wheel, tire, and accessory brands across the Calgary region. This is a true outside sales role requiring face-to-face visits, cold calling, and strategic territory development.

You will own the full sales cycle, build a robust pipeline, meet activity targets, and collaborate with internal teams to deliver a seamless customer experience.

Qualifications

• Hands-on automotive aftermarket sales experience.
• Experience selling to automotive retailers, distributors, or dealers.
• Ability to prospect, cold call, and develop new business in a defined territory.
• Strong communication and negotiation skills.

Responsibilities

• Prospect, cold call, and visit prospective customers to create new business.
• Maintain a consistent pipeline through back-to-back sales calls and visits.
• Identify opportunities via networking, referrals, and in-person prospecting.
• Own the full sales cycle from prospecting to closing new business.
• Meet daily, weekly, and monthly activity targets.
• Develop strategic territory plans to maximize revenue growth.
• Collaborate with Sales, Marketing, and Operations for a seamless experience.
• Keep CRM records up-to-date with pipeline activity.

Skills

Automotive aftermarket sales

Prospecting

Cold calling

CRM experience

Territory management

Tools

CRM (Salesforce)

Job description

DO YOU HAVE HANDS-ON AUTOMOTIVE AFTERMARKET SALES EXPERIENCE AND KNOW HOW TO OPEN NEW ACCOUNTS?

Alberta, Canada | Onsite Position – Must be local or within commuting distance.

The Wheel Group is hiring a Business Development Manager to drive new business growth by prospecting, acquiring new customers, and expanding our presence throughout an assigned territory. This is a true outside sales role for a motivated hunter who thrives on face-to-face selling, cold calling, back-to-back customer visits, and building a territory through consistent new business development.

WHAT DRIVES US

Founded in 1997, The Wheel Group is a leading designer, developer, and owner of aftermarket automotive wheel, tire, and accessory brands, with a focus on quality, innovation, and performance. Headquartered in Ontario, California, with 15 distribution centers throughout the U.S. and Canada as well as a QC, engineering and support services office in Shanghai, China, TWG serves a diverse base of customers across North America and globally.

TAKING THE WHEEL

We are seeking a Business Development Manager to drive new business growth by identifying, prospecting, and acquiring new customers throughout an assigned territory. This is a true outside sales role for a motivated hunter who thrives on face-to-face selling, cold calling, and opening new accounts. Working closely with internal teams, you'll help expand TWG's market presence and deliver innovative wheel, tire, and accessory solutions to customers across your territory.

HOW YOU'LL DRIVE GROWTH

• Spend the majority of your time in the field prospecting, cold calling, and visiting prospective customers to generate new business opportunities.
• Make back-to-back sales calls and customer visits throughout your assigned territory to build a consistent pipeline of new business.
• Identify, qualify, and pursue new customer opportunities through networking, referrals, cold calling, and in-person prospecting.
• Own the full sales cycle from prospecting and qualifying to presenting, negotiating, and closing new business.
• Meet or exceed daily, weekly, and monthly activity goals, including customer visits, prospecting, and new account acquisition.
• Develop strategic territory plans to maximize market penetration and revenue growth.
• Build strong relationships with new customers while partnering with internal account teams to support long-term growth.
• Maintain accurate CRM records, pipeline activity, customer visits, and sales forecasts.
• Research market trends, competitors, and growth opportunities within the territory.
• Collaborate with Sales, Marketing, and Operations to ensure a seamless customer experience.

WHAT'S IN YOUR SALES TOOLBOX

• Experience selling wheels, tires, accessories, performance products, or other automotive aftermarket product lines.
• Experience calling on automotive retailers, distributors, dealers, warehouse distributors, or wholesale customers.
• Proven ability to prospect, cold call, and develop new business within an assigned territory.
• Proven ability to develop new business while building long-term customer relationships.
• Strong business acumen with the ability to identify market opportunities and grow market share.
• Strong communication, relationship-building, presentation, and negotiation skills.
• Self-motivated with the ability to work independently in a field-based outside sales environment.
• Experience managing sales activity, customer information, and pipeline opportunities through a CRM.

The Wheel Group is an Equal Opportunity employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.