Business Development Manager

CYGNVS; Toronto; Hybrid; CAD 110,000 - 160,000; Full time

Job summary

CYGNVS is forming its first-in-class Business Development Representative team in Toronto, combining marketing and sales to generate qualified pipeline. As BDR Manager, you will hire four BDRs, set performance standards, and drive a data-driven culture focused on measurable results.

You will lead with hands-on coaching, build scalable processes, and partner with Marketing and Sales to optimize inbound and outbound channels while traveling to industry events as needed.

Qualifications

• Experience leading an SDR/BDR/MDR team in enterprise B2B SaaS.
• Ability to build and scale a team from day one.
• Strong metrics-driven approach with pipeline targets and ROI.
• Willingness to travel and be in Toronto 3–4 days/week.

Responsibilities

• Hire, onboard, and build the inaugural BDR team of four.
• Own monthly qualified meetings and pipeline targets.
• Coach daily with 1:1s, call reviews, and live coaching.
• Roll up your sleeves on calls and deals to hit numbers.
• Drive event performance: set targets, track ROI, improve pre/post-event activities.
• Collaborate with Marketing on lead flow and with Sales on outbound alignment.
• Develop and refine the team playbook, scripts, sequences, and handoffs.
• Maintain CRM hygiene and accurate data across the team.

Skills

Leadership

Pipeline management

Coaching

Cross-functional collaboration

Event ROI analysis

Sales tools fluency

Tools

HubSpot

Outreach

Job description

Business Development Representative Manager

Location-Toronto, ON / Hybrid (3–4 days/week in the CYGNVS Toronto office)

Exp-8+Years

About CYGNVS

CYGNVS is the out-of-band command center for cyber and AI incident response, trusted by more than 3,000 organizations across 71 countries. Backed by Andreessen Horowitz and other top investors, we're a fast-growing startup defining a new market at the intersection of cybersecurity, AI and crisis response — and building our team from the ground up to do it. It's a rare opportunity to join early, make a real impact, and grow your career as we scale.

The Opportunity

We're building our inaugural Business Development Representative (BDR) team — four BDRs and this Manager role. This is a founding-team opportunity: you won't be inheriting an existing playbook, you'll be building it. You'll help hire the initial team, then lead, coach, and scale it into a high-performing engine that reliably converts marketing and sales-sourced interest into qualified pipeline. This role sits at the intersection of Marketing and Sales. You'll be accountable for pipeline generated from every channel the BDR team touches — inbound web leads, events, direct mail, and sales partnered outbound — and you'll need to understand and drive results across both marketing and prospecting-sourced pipeline equally well.

What You'll Do

• Hire, onboard, and build the inaugural BDR team of four, setting the tone and standards for the function from day one.
• Own the team's monthly qualified meeting and pipeline targets, and report results, trends, and forecasts to Marketing and Sales leadership.
• Coach daily: run regular 1:1s, call/email reviews, and live coaching to help each MDR overcome obstacles and improve their craft.
• Be genuinely hands‑on — willing to roll up your sleeves alongside the team, jump on calls, and work deals when it helps the team hit its numbers.
• Drive rigorous event performance management: set targets for meetings/contacts generated per event, track ROI by event, and continuously improve pre‑event recruiting, on‑site execution, and post‑event follow‑up.
• Partner closely with Marketing on lead flow, scoring, and follow‑up SLAs for inbound and direct mail programs, and with Sales on outbound prospecting alignment within our ICP.
• Build and refine the team's playbook — call scripts, sequences, qualification criteria, and handoff process to Sales — and keep it evolving as you learn what works.
• Own reporting and CRM/sales engagement tool hygiene across the team, ensuring accurate, timely data on lead status and activity.
• Create a culture of accountability and growth — one where the team is metrics‑driven and lives by the results, but also feels genuinely supported, coached, and set up to succeed.

What We're Looking For

• 2–4 years managing an SDR, BDR, or MDR team, ideally in enterprise B2B SaaS.
• A track record of building or scaling a team to consistently hit pipeline and meeting targets.
• Metrics‑driven: you know your numbers cold and use them to diagnose what's working and what's not, including event‑level ROI.
• A clear understanding of how to drive and balance pipeline from both marketing‑sourced and prospecting‑sourced channels.
• Hands‑on experience with Outreach or a similar sales engagement/sequencing tool, and a solid grasp of fundamental BDR/SDR/MDR metrics and operating principles (activity‑to‑meeting ratios, sequence cadences, conversion rates by stage, and how to diagnose where a rep or the team is falling short).
• A natural coach — someone who wants to be in the trenches with the team daily, helping them work through obstacles rather than managing from a distance.
• Leads with empathy: builds a positive, supportive culture where the team feels safe to learn, make mistakes, and grow — and where that culture becomes a retention advantage, not just a nice‑to‑have.
• A creative, go-getter mindset with a strong bias for action — comfortable building a function without an existing playbook.
• Willingness to travel to and work industry events as needed.
• Based in or willing to work from Toronto, with the ability to be in‑office 3–4 days per week.

Nice to Have

• Experience selling or managing a team selling into the security/cybersecurity space.
• Hands‑on experience with HubSpot and Outreach.

Why Join Now

Join us at CYGNVS and build a team that values innovation, ownership, and hitting the numbers that matter. As BDR Manager, you'll hire, coach, and scale our inaugural Business Development Representative team — building the playbook that turns marketing and sales-sourced interest into qualified pipeline from day one.