Business Development and Marketing Manager

Works Design; Ontario; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

Works Design is seeking a Business Development and Marketing Manager to establish and implement strategies to enhance business growth and marketing effectiveness. This role involves creating and executing marketing strategies, managing client relationships, and contributing to the agency's success. The ideal candidate will have a Bachelor’s degree, relevant experience, and a passion for corporate communications.

Benefits

Vacation and PTO days

Learning and development fund

Flexible work environment

Seasonal office closures

Fun Squad social events

Qualifications

• 3–5 years’ experience managing business development and marketing in professional services.
• General understanding of corporate disclosure requirements and brand identity development.
• Experience in a creative environment is a bonus.

Responsibilities

• Implementing a marketing strategy that promotes service offerings and grows sales.
• Tracking sales and ensuring quarterly targets are achieved.
• Maintaining CRM systems and managing RFP inquiries.

Skills

Communication

Organization

Project Management

Research

Education

Bachelor’s degree in marketing, communications or related field

Job description

Ours is an engaged and creative team of over 40. We’re dedicated to teamwork and collaboration, which means this isn’t your typical nine-to-five culture. Our workload fluctuates throughout the year, and sometimes we are very busy. But we also make time for team activities, rooftop barbecues and other celebratory get-togethers.

THE ROLE

As a Business Development and Marketing Manager at Works Design, you will significantly impact our studio by establishing and implementing a business development strategy (e.g., identifying sector, service and client opportunities), leading many of our pursuits (e.g., initial meetings, pitch decks, long-form written proposals, project-specific client presentations), and establishing and implementing our business development-related marketing strategy (e.g., social media, digital marketing, blogs, trends research, events) that prioritizes industry awareness, subject matter expertise and world-class service.

THE DAY-TO-DAY

• Establishing and implementing a marketing strategy that promotes awareness of our core service offerings and grows our sales funnel
• Tracking monthly sales and ensuring that quarterly targets are achieved, including updating and pivoting marketing techniques (as needed)
• Proactively searching, evaluating, developing and managing all RFP, RFQ and RFI inquiries
• Maintaining our CRM system to ensure leads are properly documented and kept up-to-date
• Monitoring the competitive landscape and ensuring the continued relevance of Work Design
• Creating and maintaining sales and marketing collateral to ensure that services and examples are up-to-date and relevant
• Identifying and attending key networking events, conferences or partnership opportunities to promote awareness
• Creating a smooth onboarding process for new clients and project teams, as well as following up with all new clients at the end of their first project to ensure satisfaction and improvement (if needed)

THE IDEAL CANDIDATE

• Bachelor’s degree or equivalent in marketing, communications or a related field
• 3–5 years’ experience managing business development and marketing in professional services
• Excellent written and verbal communication skills
• General understanding of corporate disclosure requirements, brand identity development and the digital ecosystem as they pertain to corporate communications
• Experience working within a creative environment (bonus)

WHAT ELSE YOU BRING TO THE TABLE

• A genuine passion for sales, client service and corporate communications
• Ability to identify key decision makers, critical information and when to escalate
• Outstanding organization, research, planning, project management and time management skills

ADDITIONAL EXPECTATIONS

While our current working environment is considered “flexible,” this role may require limited days in the studio and / or client travel.

As a member of the account team, you will be expected to make a meaningful contribution to the overall success of the agency. We expect you will find opportunities to deliver increased value and leading-edge excellence for clients, while creating a platform for your colleagues to learn and to do their best work.

All Works Design colleagues must adhere to our policies and procedures as well as embody the company’s values : principled , curious , inclusive , perspective-taking and fun!

TOTAL COMPENSATION

• Base salary : $75,000–95,000
• Vacation and PTO days
• Learning and development fund
• Flexible work environment
• Seasonal office closures (in addition to statutory holidays)
• Fun Squad social events throughout the year

We appreciate all interest but cannot respond to all applicants. Only qualified candidates will be contacted.

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 , Works Design will provide reasonable accommodation to employees and prospective employees to the point of undue hardship upon request and as required with respect to the individual’s particular restrictions and limitations. If you require a specific accommodation because of a disability or a medical need, please advise us in your application.

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Marketing Manager • Greater Toronto Area, Canada