Business Analyst - Credit Cards

International Financial Group; Toronto; Hybrid; CAD 75,000 - 90,000; Full time

Job summary

A leading financial services company in Toronto is seeking a Business Analyst - Credit Card to support marketing strategies and client analysis. The role involves engaging in data-driven campaigns and requires 3-5 years of experience in a consultative role. Familiarity with SQL and Agile teams is essential. This is a hybrid position requiring work on-site once a week. Competitive salary and benefits are offered.

Qualifications

• 3-5 years of experience in a consultative role focusing on data analysis.
• Previous experience in the Credit Card business.
• Strong knowledge of data modeling and statistical analysis techniques.
• Experience manipulating and synthesizing large volumes of complex information.

Responsibilities

• Provides analysis and reporting for direct marketing strategies.
• Responsible for understanding credit card acquisition and retention programs.
• Conducts deep-dive analytics to provide business insights.
• Performs a consultative role with multiple card stakeholders.

Skills

Data analysis

Stakeholder management

Data modeling

Statistical analysis

SQL

Agile methodology

Tools

SAS

Adobe

Job description

Overview

Our client, a top banking client in Canada, is looking to hire a Business Analyst - Credit Card for their team. The contract is for 12 months and is renewable. This role is Hybrid, i.e. on Thursdays in the Toronto office.

Responsibilities

• Provides analysis and reporting to enable direct marketing strategy by engaging in sales lead evaluation, direct marketing campaign measurement, and client-centric analyses for the credit Cards LOB.
• Responsible for understanding credit card acquisition and retention programs and campaigns and the impact that they have in card members / clients.
• The Senior Consultant is primarily responsible for ongoing and ad-hoc analytical support of credit card acquisition and retention campaigns and programs, including the delivery of detailed campaign post-analyses at the portfolio and channel of acquisition levels, as well as the identification of strategic insights and recommendations that will help drive the Cards business.
• Anlyzes how campaigns drive client behaviour.
• Provide analytical support in the creation of cardholder journey stories and presentations to Senior Management, including monthly and quarterly business review presentations.
• The individual will work as part of an Agile POD infrastructure.
• Conducts deep-dive analytics to provide business insights to assist the Cards team in meeting their strategic goals. Familiarity with test vs. control and A / B testing campaign performance assessment methodology.
• Performs a consultative role in working with multiple card stakeholders and with cross-functional teams on card analytics.
• Understands and meets the needs of Cards stakeholders, including supporting with ad-hoc requests.
• Informs and updates leaders, team members and business partners on relevant information in a timely manner

Must have

• 3-5 years of experience in a consultative role focusing on data analysis. (8+ as a previous BA)
• Previous experience in the Credit Card business (Banking or credit card industry)
• Experience manipulating and synthesizing large volumes of complex information from multiple sources.
• Strong knowledge of data modeling and statistical analysis techniques.
• Experience working with multiple stakeholders.
• Experience working on an Agile team.
• SQL experience / SAS experience (build and run macros)

Nice to have

• Digital analytics experience (Adobe)