Brand Strategy Lead — Canada Growth & Partnerships

HelloFresh; Toronto; Hybrid; CAD 99,000 - 109,000; Full time

Benefits offered by this job

Box Discount

Health & Wellness

RRSP Matching

Vacation & PTO

Family Benefits

Growth & Development

Work Hard & Have Fun

Diversity & Inclusion Initiatives

Food Puns

Job summary

HelloFresh Canada is seeking an experienced Brand Manager to shape the Factor Meals brand in Canada. You will lead local campaigns, partnerships, and product education to drive awareness and trial, working with a cross-functional team in a hybrid Toronto role.

You’ll define market positioning, manage a seven-figure budget, mentor a Sr. Specialist, and partner with dietitian teams to bring new products to life. A Marketing or Business degree and 7+ years of brand marketing are required.

Qualifications

• 7+ years of brand or product marketing experience in Tech, CPG, or DTC.
• 2+ years of experience managing direct reports.
• University degree in Marketing, Business, or related field.
• Proven track record of developing and executing marketing campaigns and launches.
• Experience working in a matrixed organization with global/local stakeholders.
• Experience managing external agency partners.
• Strong learning agility and adaptability.
• Knowledge and passion for sports and health & wellness marketing.
• Open to AI and emerging technologies to accelerate impact.

Responsibilities

• Own local market positioning and key messages for Factor Meals Canada.
• Define go-to-market strategy for Canada with trends in food and wellness.
• Manage marketing calendar and local campaigns, scale global assets.
• Advocate for Canada in a matrixed global/local model and allocate resources accordingly.
• Lead product marketing, education, awareness, and trial for new launches with dietitian input.
• Oversee local consumer insights and translate data into actions.
• Support media planning and sponsorships; track KPIs and budget (seven figures).
• Coach and develop a Sr. Specialist.

Skills

Brand marketing

Product marketing

Leadership

Campaign management

Stakeholder management

Agency management

AI adoption

Health & wellness marketing

Sports marketing

Education

Bachelor's degree in Marketing or Business

Job description

HelloFresh Canada is seeking an experienced Brand Manager to shape the Factor Meals brand in Canada. You will lead local campaigns, partnerships, and product education to drive awareness and trial, working with a cross-functional team in a hybrid Toronto role.

You’ll define market positioning, manage a seven-figure budget, mentor a Sr. Specialist, and partner with dietitian teams to bring new products to life. A Marketing or Business degree and 7+ years of brand marketing are required.