Manager, Brand Strategy (Factor)

Gomyneed Private Limited; Toronto; Hybrid; CAD 99,000 - 109,000; Full time

Job summary

HelloFresh in Toronto, Canada is hiring a Manager, Brand Strategy for the Factor meals brand. You will own Canada positioning and translate global messaging for the local market. You will define how Canada goes to market amid trends, own the marketing campaign calendar, develop high-impact local campaigns, and scale global ones.

You’ll champion Canada in a matrixed global/local model. You should have 7+ years in brand or product marketing, 2+ years of managing direct reports, and a university

Qualifications

• 7+ years of brand or product marketing experience in Tech, CPG, or DTC.
• 2+ years of experience managing direct reports.
• Proven track record of successful marketing campaigns and new product launches.
• Experience influencing global and local stakeholders in a matrixed organization.

Responsibilities

• Own local market positioning and key messages for the Factor brand, translating global positioning for Canada
• Define how Canada goes to market amid emerging food and health & wellness trends
• Own the Canada marketing campaign calendar, developing high-impact local campaigns and scaling global ones
• Champion Canada in a matrixed global/local model, influencing strategies and campaigns
• Oversee local consumer insights, running research and tests to create actionable insights

Skills

Brand marketing

Product marketing

Campaign management

Team management

Stakeholder influence

Education

University degree in Marketing, Business, or related field

Job description

Key Responsibilities:

• Own local market positioning and key messages for the Factor brand, translating global positioning for Canada
• Define how Canada goes to market amid emerging food and health & wellness trends
• Own the Canada marketing campaign calendar, developing high-impact local campaigns and scaling global ones
• Champion Canada in a matrixed global/local model, influencing strategies and campaigns
• Oversee local consumer insights, running research and tests to create actionable insights
• University degree in Marketing, Business, or a related field
• 7+ years of brand or product marketing experience in Tech, CPG, or DTC
• 2+ years of experience managing direct reports
• Proven track record of successful marketing campaigns and new product launches
• Experience influencing global and local stakeholders in a matrixed organization

Salary: CA$99,000–CA$109,000 per year

Job Type: Full-time

HelloFresh is hiring a Manager, Brand Strategy for its Factor meals brand (Toronto, Canada). This is a Digital Marketing role listed on the official HelloFresh careers site.