Manager, Brand & Product Marketing

HelloFresh; Toronto; Hybrid; CAD 99,000 - 109,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

RRSP matching

Vacation & PTO

Parental leave

Job summary

HelloFresh Canada is seeking an experienced Brand Manager in Toronto to own local market positioning, drive product education, and lead campaigns across bold initiatives and partnerships. You’ll work in a flexible hybrid setup, partnering with central teams to scale global assets where suitable and influence local strategy with strong market insights.

You will manage a seven-figure budget, mentor a Sr. Specialist, and collaborate across product, dietitian teams, and external agencies to drive

Qualifications

• University degree in Marketing/Business.
• 7+ years of brand or product marketing in Tech, CPG, or DTC.
• 2+ years of direct reports management.
• Proven track record of campaigns and new product launches.
• Experience navigating matrixed global/local stakeholders.
• Experience managing external agency partners.
• Knowledge of sports and health & wellness marketing.
• Embraces AI and emerging technologies to unlock ideas.

Responsibilities

• Own local market positioning and messages for Factor Meals in Canada.
• Define go-to-market strategy amid trends in food and wellness.
• Own Canada marketing calendar and adapt global assets locally.
• Champion Canada in global/local model and allocate resources.
• Lead product marketing plans for education, awareness and trials.
• Oversee local consumer insights and actionable research.
• Support media planning and manage sponsorships or integrations.
• Manage a seven-figure marketing budget and report KPIs.
• Provide leadership to a Sr. Specialist and mentor others.

Skills

Brand marketing

Team management

Campaign execution

Agency management

Cross-functional collaboration

Market insights

AI in marketing

Education

Bachelor's degree in Marketing or Business

Job description

S'more About The Team

Join the Factor meals brand at a pivotal moment of growth. As one of Canada’s fastest growing and largest ready-to-eat meal brands, Factor is changing the way Canadians think about convenient, nutritious food. We’re looking for an experienced Brand Manager who’s ready to make a meaningful impact. You’ll play a key role in shaping the next chapter of the brand in Canada—working across bold campaigns, cultural moments and high profile partnerships to make Factor a household name.

Lettuce Share What This Role Will Be Responsible For

• Own the local market positioning and key messages for the Factor Meals brand, leveraging local insights and market context to translate the global positioning for local relevance and impact.
• Define the strategy for how Canada goes to market amongst emerging trends in the food and health & wellness space guiding the organization how the brand plays in the context of messaging, partnerships, and retail media.
• Own the marketing campaign calendar in Canada including planning and developing both high impact local campaigns and partnering with central teams to scale global campaigns and marketing assets where there is a strong fit.
• Be the champion for Canada in a matrixed global/local model influencing strategies, campaigns, and resourcing for local needs based on key insights, market nuances, and local performance
• Own the product marketing strategy and plan to drive product education, build awareness and trial of new product launches and drive average order rate amongst active users. Partner with local product and dietitian teams to bring new product concepts to life grounded in consumer data, helping to position the product and key messages effectively
• Oversee local consumer insights. Execute research and tests to fill in knowledge gaps on the local growth consumer and create actionable insights.
• Support the media team in brand media channel planning including owning any media sponsorships or integrations
• Manage a seven figure marketing budget as well as track, report, and provide actionable insights on brand performance and KPIs.
• Responsible for the leadership and coaching of a Sr. Specialist
• All other duties, as assigned

Sound a-peeling? Here's what we're looking for

• A university degree in Marketing, Business, or other related field of study
• 7+ years of brand or product marketing experience in a Tech, CPG, or DTC business.
• 2+ years of experience managing direct reports.
• Proven track record of developing and executing successful marketing campaigns and new product launches
• Experience working within a matrixed organization navigating global and local stakeholders with proven ability to influence buy-in to local strategies and needs
• Experience managing external agency partners
• Strong learning agility and willingness to take on new challenges with resilience
• Knowledge and passion for sports marketing and health & wellness marketing
• Embraces AI and emerging technologies as tools to unlock new ideas, accelerate execution and drive impact

Let’s cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• RRSP Matching - Competitive RRSP matching program offered
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
• Family Benefits - A parental leave top‑up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people‑first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

This is a posting for an existing vacancy. We are actively seeking to fill this position.

Toronto, ON Pay Range

$99,000—$109,000 CAD