Brand Strategy & Activation Lead

Canadian-Olympic-Committee; Toronto; Hybrid; CAD 79,000 - 109,000; Full time

Job summary

Canadian Olympic Committee (COC) in Canada is seeking a Manager of Brand and Integrated Marketing for a 12-month contract. Located in either Montreal or Toronto, this role supports Team Canada branding through hybrid work with up to two remote days per week.

The position leads brand strategy, activation, and governance, coordinating with internal teams and external partners to deliver integrated marketing outcomes across campaigns and channels.

Responsibilities

• Brand Strategy & Planning
• Partner with the Senior Manager to evolve and implement Team Canada’s brand strategy and framework including brand vision, mission, positioning, purpose, etc.
• Evaluate brand activation opportunities based on strategic fit, always ensuring each project contributes to the greater brand purpose
• Support the organization’s understanding of audiences and develop and refine target consumer as informed by the strategic framework
• Brand Activation—lead for brand campaigns and activities, briefing agencies, evaluating creative strategy, and managing budgets and timelines
• Serve as the primary contact for agency relationships
• Collaborate with Content Team on bringing the Team Canada brand to life across social and digital platforms
• Lead media planning for all brand marketing activities with an understanding of media options and impact
• Brand Advocacy & Leadership—act as a brand leader with internal/external stakeholders
• Work with the Creative Team to manage brand use guidelines and monitor industry trends and recognition opportunities
• Monitor industry trends and recognition opportunities for the brand including award submissions

Job description

Canadian Olympic Committee (COC) in Canada is seeking a Manager of Brand and Integrated Marketing for a 12-month contract. Located in either Montreal or Toronto, this role supports Team Canada branding through hybrid work with up to two remote days per week.

The position leads brand strategy, activation, and governance, coordinating with internal teams and external partners to deliver integrated marketing outcomes across campaigns and channels.