Manager, Brand and Integrated Marketing (12-month contract)

The GIST Ltd; Toronto; Hybrid; CAD 79,000 - 109,000; Full time

Benefits offered by this job

Comprehensive health benefits

Generous paid time off

Learning and development programs

Hybrid work structure

Job summary

The Canadian Olympic Committee (COC) is seeking a Manager, Brand & Integrated Marketing for a 12-month contract to lead brand strategy, activation, and integrated marketing projects. The role partners with internal teams and external agencies to ensure cohesive brand governance and activation across channels.

The position supports Team Canada branding, audience insights, and cross-functional collaboration in a hybrid model with in-office and remote work options in Montreal or Toronto.

Qualifications

• Post-secondary degree or equivalent experience in Marketing, Advertising, Sport Management, Business or a related field.
• 5 to 7 years of related experience in brand, marketing and/or ad agencies.
• Strong knowledge of brand strategy, communications, and guidelines.
• Experience working with creatives and agency partners, with the ability to set teams up for success.

Responsibilities

• Lead brand strategy and activation initiatives to evolve Team Canada’s brand framework.
• Manage integrated marketing projects, including briefing agencies, budgeting, and timelines.
• Oversee brand use guidelines and collaborate with internal and external stakeholders.
• Monitor industry trends and provide insights to improve marketing impact.

Education

Post-secondary degree or equivalent in Marketing, Advertising, Sport Management, Business or related field

Job description

# Manager, Brand and Integrated Marketing (12-month contract)###### Job Listing, Canadian Olympic CommitteeToronto, ON or Montreal, QCContractorMarketingApply NowBack to Job BoardThe COC is seeking a dynamic individual to join its Integrated Brand Marketing Team. The Manager, Brand & Integrated Marketing role requires a uniquely skilled individual who will be responsible for developing, planning, executing, monitoring, and measuring key Canadian Olympic Team brand activities and integrated marketing projects. Reporting to the Senior Manager, Brand Marketing & Creative Services, the role is a key member of the team which has responsibility for marketing integration, brand development, positioning, activation, and governance. This individual should have a strong marketing background, with a preference to those familiar with the sport marketing industry or brand management. The role requires the ability to collaborate with key internal colleagues and COC marketing partners, manage external agency partners, and oversee multiple projects.LOCATIONThis position will be located in one of the COC’s offices (Montreal, QC, at 500 René-Lévesque Boulevard West; or in Toronto, ON at 250 Yonge St. Suite 3000). We offer a hybrid work model that allows for up to two days of remote work each week.CORE RESPONSIBILITIES AND PRIORITIES**Brand Strategy and Activation*** *Brand Strategy & Planning** Partner with the Senior Manager to evolve and implement Team Canada’s brand strategy and framework including brand vision, mission, positioning, purpose, etc. and help educate broader org on implementation* Evaluate brand activation opportunities based on strategic fit, always ensuring each project contributes to the greater brand purpose* Support the organization’s understanding of audiences and develop and refine target consumer as informed by the strategic framework* *Brand Activation** Day to day lead for brand campaigns and activities, including briefing agencies, evaluation of creative strategy and ideation, managing production and post-production, and overseeing budgets and timelines* Serve as the primary point of contact for agency relationships* Collaborate with Content Team on bringing the Team Canada brand to life across social and digital platforms* Lead media planning for all brand marketing activities with an understanding of different media options and their potential impact* *Brand Advocacy & Leadership** Act as a brand leader and advocate with all key internal/external stakeholders* Work closely with the Creative Team to manage the development and maintenance of brand use guidelines for all key internal/external stakeholders* Monitor industry trends and recognition opportunities for the brand including award submissions* *Research & Insights** Support the creation and maintenance of an integrated market research hub for all COC marketing activities, including brand equity tracking* Act as the primary liaison with research and insights partners, analyzing and reporting on key brand marketing activities and their respective business impacts**Integrated Marketing Project Management*** Serve as the primary project management lead on integrated marketing initiatives, streamlining workflows, coordinating stakeholders, and ensuring all Team Canada work reflects a cohesive brand perspective* Establish and maintain project management processes, standards, tools, documentation, and reporting to improve collaboration, clarity, and visibility across the department**Creative Services Operations*** Manage the organization’s creative services workflow, including project intake, prioritization, resource coordination, progress tracking, and supporting the Creative Team in their executions of internal briefs* Ensure quality and consistency of all creative assets being produced for partners, owned channels, and internal functions* Oversee contractor and vendor relationships including creative freelancers, agencies, videographers, photographers and production suppliers* Other duties, as assigned### QUALIFICATIONS AND CRITICAL SKILLS**Education and Experience*** Post-secondary degree or equivalent experience in Marketing, Advertising, Sport Management, Business or a related field* 5 to 7 years of related experience in brand, marketing and/or ad agencies**Skills and Abilities*** Proven knowledge and understanding of brand strategy, communications, and guidelines* Experience working with creatives and agency partners, with the understanding of how to set these teams up for success and how to filter feedback* Excellent project management skills with proven ability to prioritize and manage multiple tasks simultaneously with diverse requirements and varying deadlines* Capable of maintaining a balance between vision and attention to detail* Strong verbal, written and interpersonal communications skills. Bilingualism (French, English) considered a strong asset* Enthusiastic self-starter with the ability to work effectively within a team environment* Proven budget management skills* Hard working, determined and tenacious* Demonstrated leadership abilities with a drive for excellence* Ability to establish and maintain excellent working relationships with various internal and external colleagues/stakeholders* Demonstrates and embodies the COC values of Accountability, Excellence, Fun, Respect and Bravery### COMPENSATIONThe expected salary range for this role is $79,100 – $108,790 per year. The base pay within this range is based on a number of factors, including relevant experience, skills, qualifications, internal pay equity, and market benchmarks.As a purpose-led organization, we take a holistic approach to Total Rewards. Our offering is designed to enable employee wellbeing, recognize and reward performance, and support our long-term success. In addition to base pay, eligible employees have access to a wide range of benefits and perks including:* Comprehensive health benefits and wellness spending account;* Generous paid time off;* Learning and development programs provided by world class institutions; and* Hybrid work structure.Certain programs and benefits are subject to eligibility requirements and may be modified in accordance with organizational policies.This posting is for an existing vacancy.## About Canadian Olympic Committee**Be part of building a national brand.** Headquartered in Toronto, the Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to high-performance sports excellence. We are the largest private supporter of high-performance sport in Canada and we are responsible for all aspects of Canada’s involvement in the Olympic Movement, including the participation in the Olympic and Pan American Games.