Brand Marketing Intern — Hybrid, Social & AI Tools

Manulife/John Hancock; Toronto; Hybrid; CAD 41,000 - 57,000; Full time

Benefits offered by this job

GRO early talent program

Hybrid work arrangement

Equal opportunity employer

Job summary

Manulife John Hancock offers a Brand Coordinator Internship that provides hands-on experience across brand strategy, social media, competitive research, and integrated campaigns. Working with the Director, Brand and cross-functional teams, you’ll contribute to initiatives that strengthen brand consistency and audience engagement.

You’ll develop brand management and marketing analytics skills, including storytelling, stakeholder management, and strategic thinking, through research, campaign

Qualifications

• Currently enrolled in a post-secondary program with an interest in marketing, branding, advertising, digital media, financial services, or a related area.
• Strong written and verbal communication skills, with the ability to present ideas clearly.
• Experience conducting research, analyzing information, and translating findings into actionable recommendations and presentations.
• Proficiency in Microsoft PowerPoint, Excel, and Teams.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects in a fast-paced environment.
• Strong collaboration skills and the ability to work with cross-functional teams and stakeholders.

Responsibilities

• Conduct competitive and market research across financial services and wealth management brands, identifying marketing trends and opportunities.
• Support social media and employee advocacy initiatives, including content research, calendars, benchmarking, reporting, and campaign recommendations.
• Analyze social media and marketing performance to improve audience engagement across paid, owned, and earned channels.
• Assist with development of integrated marketing campaigns, including briefs, messaging frameworks, planning materials, and brand reviews.
• Collaborate with Brand, Social & SEO, Creative, Media & Insights to coordinate campaigns and content initiatives.
• Support sponsorship and brand activation initiatives, including activation research and post-event reporting.
• Research AI-enabled marketing tools and recommend improvements to workflows and content development.

Skills

PowerPoint

Excel

Teams

Communication

Research

Education

Post-secondary student in marketing/branding

Tools

PowerPoint

Excel

Teams

Job description

Manulife John Hancock offers a Brand Coordinator Internship that provides hands-on experience across brand strategy, social media, competitive research, and integrated campaigns. Working with the Director, Brand and cross-functional teams, you’ll contribute to initiatives that strengthen brand consistency and audience engagement.

You’ll develop brand management and marketing analytics skills, including storytelling, stakeholder management, and strategic thinking, through research, campaign