Brand Marketing Activation Intern

Stanley Black & Decker, Inc.; Mississauga; Hybrid; CAD 27,000 - 39,000; Part time

Benefits offered by this job

Hybrid work environment

Company laptop

Employee product purchase program (DEW

GoodLife Fitness discounts

Safety shoes reimbursement

Discounted company stock options

Job summary

Stanley Black & Decker seeks a Brand Marketing Activation Intern based in Mississauga, Ontario. You will support brand activations, paid media campaigns, influencer partnerships, and content creation to drive consumer interaction in Canada.

The role includes website updates, French translations, and coordinating translation workflows. You'll work with the Brand Activation Manager on objectives, KPIs, and performance, while helping manage creative development and localization for the Canadian

Qualifications

• Leadership demonstrated inside and outside the classroom.
• Ability to take initiative and learn quickly.
• Proficiency in MS Office (Excel, PowerPoint) and strong communication.

Responsibilities

• Collaborate with cross-functional teams to plan and execute brand activations in Canada.
• Support day-to-day website updates, landing pages, and French translations, plus Where to Buy tooling.
• Coordinate with internal legal for approvals, claims and disclaimers.

Skills

Leadership

Initiative

Results oriented

MS Office

Project management

Organizational skills

Communication

Education

Bachelor’s in Business

Job description

Build Your Career With Us

The What

As a Brand Marketing Activation Intern , you will be part of a dedicated team based in Mississauga, Ontario and reporting to the Director, Marketing .

What You Get

• Competitive compensation , with a starting rate of $24.00/hour.
• A hybrid work environment , with in-office and remote work determined by business needs and role requirements.
• The tools you need to succeed , including a company laptop.
• A supportive and collaborative team where your ideas are valued and you can bring your best self to work every day.
• Career growth opportunities as part of a Fortune 200 company, with the chance to learn, grow, and advance your career.
• An Employee Product Purchase Program with exclusive discounts on our products, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER brands.
• Employee perks including discounted company stock options, GoodLife Fitness discounts, safety shoes reimbursement, and many more exclusive offers.

The Why

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™.

Sound like you? Join our top-notch team of nearly 48,000 professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER.

What You Will Get To Do

• Collaborate with cross-functional teams within the Canadian organization and Global Brand team to plan and execute brand activations: including paid media campaigns, influencer partnerships and content creation, brand emails, events, and promotions, to drive consumer interaction and brand affinity in Canada.
• Support day-to-day website updates and maintenance including setting up landing pages, coordinate French translations, and troubleshoot and managing Where to Buy and ratings and reviews tools.
• Help route marketing copy and creative through internal legal teams for approvals, claims, and disclaimer.
• Manage asset localization under brand direction, including adapting global video and campaign creative for the Canadian market and coordinating French translations.
• Work with Brand Activation Manager on objectives, KPI alignment and performance and help make recommendations to improve executions.
• Help manage creative development process alongside the Brand Studio team: Starts new jobs, develops creative briefs, reviews creative provided by internal studio partners and provides feedback.

Who You Are

• Proven Leadership in and out of the classroom
• Fast learner and someone that takes the initiative
• Results oriented
• Working toward a bachelor's degree in business, preferably in your 3rd or 4th year of study, or already graduated.
• Overall proficiency in Microsoft Office Suite including Excel and PowerPoint required
• Exceptional project management and organizational skills.
• Proficient at multi-tasking and setting priorities to achieve results
• Strong communicator with excellent interpersonal skills that can manage internal/external partners with varying degrees of knowledge of digital marketing.
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What's more, you'll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We're more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We're visionaries and innovators. As successful as we've been in the past, we have so much further to go. That's where you come in. Join us!

This job posting is for an existing vacancy within our organization.

Stanley Black & Decker believes in giving each and every applicant an equal opportunity to succeed on their own merit. We strive to hire employees that reflect and support the diverse perspectives, experiences, and needs of employees and our communities including but not limited to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, and disability. We remain committed to upholding the values of equity, diversity, and inclusion in our work environments. We know that diversity underpins excellence, and that we all share responsibility for creating an equitable, diverse, and inclusive organization. Therefore, in pursuit of our values, we seek employees who will work respectfully and constructively with differences across the organizational hierarchy in actualizing SBD's priorities, goals, and principles of equity and inclusivity. If accommodation is required at any point in the recruitment process, please contact a member of our Recruitment Team. Please note that as part of our recruitment process, candidates in the final stages