Brand Marketing Activation Intern

Stanley Black & Decker Canada Corporation; Mississauga; Hybrid; CAD 27,000 - 39,000; Full time

Benefits offered by this job

Hybrid work model

Company laptop

Employee purchase program

Stock options discounts

Job summary

Stanley Black & Decker, Inc. in Mississauga, Ontario, is seeking a Brand Marketing Activation Intern to join a dedicated team reporting to the Director of Marketing.

You will help plan and execute brand activations, manage website updates, and coordinate translations to support Canadian market needs. The role involves collaborating with cross-functional teams across Canada and globally, handling creative briefs, and ensuring brand consistency.

Qualifications

• Proven Leadership in and out of the classroom.
• Fast learner who takes initiative.
• Results oriented with a drive to deliver.
• Pursuing a bachelor’s degree in business (3rd/4th year) or recent graduate.
• Proficient in MS Office (Excel, PowerPoint).
• Excellent project management and organizational skills.
• Able to multi-task and set priorities to achieve results.
• Strong communication and collaboration with internal/external partners.

Responsibilities

• Plan and execute brand activations with cross-functional teams in Canada, including paid media, influencer partnerships, events and campaigns.
• Support day-to-day website updates, landing pages, French translations, and Where to Buy tools.
• Route marketing copy and creative through internal legal for approvals and disclosures.
• Localize assets for the Canadian market, coordinating translations.
• Collaborate with Brand Activation Manager on objectives, KPIs, and performance insights.
• Assist with creative development, briefs, and feedback with internal studios.

Skills

Leadership

Fast learner

Results oriented

Multi-tasking

Strong communicator

Education

Bachelor's degree in business

Tools

MS Office

Job description

Build Your Career With Us

As a Brand Marketing Activation Intern, you will be part of a dedicated team based in Mississauga, Ontario and reporting to the Director, Marketing. If you enjoy building strong relationships, contributing to meaningful work, and making a real impact, join us to build a career where you can thrive and Make A Difference For Those Who Make The World™.

What You Get

• Competitive compensation, with a starting rate of $24.00/hour.
• A hybrid work environment, with in-office and remote work determined by business needs and role requirements.
• The tools you need to succeed, including a company laptop.
• A supportive and collaborative team where your ideas are valued and you can bring your best self to work every day.
• Career growth opportunities as part of a Fortune 200 company, with the chance to learn, grow, and advance your career.
• An Employee Product Purchase Program with exclusive discounts on our products, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER brands.
• Employee perks including discounted company stock options, GoodLife Fitness discounts, safety shoes reimbursement, and many more exclusive offers.

The Why It Takes Great People to Achieve Greatness

People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™.

What You Will Get to Do

• Collaborate with cross-functional teams within the Canadian organization and Global Brand team to plan and execute brand activations: including paid media campaigns, influencer partnerships and content creation, brand emails, events, and promotions, to drive consumer interaction and brand affinity in Canada.
• Support day-to-day website updates and maintenance including setting up landing pages, coordinate French translations, and troubleshoot and managing Where to Buy and ratings and reviews tools.
• Help route marketing copy and creative through internal legal teams for approvals, claims, and DISCLAIMERS.
• Manage asset localization under brand direction, including adapting global video and campaign creative for the Canadian market and coordinating French translations.
• Work with Brand Activation Manager on objectives, KPI alignment and performance and help make recommendations to improve executions.
• Help manage creative development process alongside the Brand Studio team: Starts new jobs, develops creative briefs, reviews creative provided by internal studio partners and provides feedback.

Who You Are

• Proven Leadership in and out of the classroom
• Fast learner and someone that takes the initiative
• Results oriented
• Working toward a bachelor’s degree in business, preferably in your 3rd or 4th year of study, or already graduated.
• Overall proficiency in Microsoft Office Suite including Excel and PowerPoint required
• Exceptional project management and organizational skills.
• Proficient at multi-tasking and setting priorities to achieve results
• Strong communicator with excellent interpersonal skills that can manage internal/external partners with varying degrees of knowledge of digital marketing.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world.

We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

Equal Opportunity Employer

Stanley Black & Decker believes in giving each and every applicant an equal opportunity to succeed on their own merit. We strive to hire employees that reflect and support the diverse perspectives, experiences, and needs of employees and our communities including but not limited to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, and disability. We remain committed to upholding the values of equity, diversity, and inclusion in our work environments. We know that diversity underpins excellence, and that we all share responsibility for creating an equitable, diverse, and inclusive organization. Therefore, in pursuit of our values, we seek employees who will work respectfully and constructively with differences across the organizational hierarchy in actualizing SBD’s priorities, goals, and principles of equity and inclusivity.

Accommodation

If accommodation is required at any point in the recruitment process, please contact a member of our Recruitment Team.

Background Check

Please note that as part of our recruitment process, candidates in the final stages will be required to complete a background check which may include a criminal background, credit and drivers abstract check.

Company Culture

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn’t stopped us from evolving into a vibrant, diverse, global growth company.