Brand Manager - Snacks (FMCG)

Placements24; Kimberley; Hybrid; CAD 59,000 - 75,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund

Generous annual leave

Job summary

Placements24 is seeking a Brand Manager for our snacks portfolio in Kimberley. This hybrid role combines strategic brand planning with hands-on marketing execution in a fast-moving consumer goods environment.

You will develop brand strategies, manage P&L, conduct market research, and collaborate with sales, product development, and agencies. Strong analytics, creativity, and cross-functional communication are essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 4+ years in brand management within FMCG, preferably snacks/confectionery.
• Proven track record in developing and executing brand marketing strategies.
• Strong analytical skills and ability to translate data into actions.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Develop and implement brand strategies and marketing plans for the snacks category.
• Manage the brand's P&L and optimize marketing investments.
• Conduct market research and consumer analysis to identify insights.
• Collaborate with sales, product development, and agencies for brand execution.
• Lead marketing campaigns across digital, social, and traditional media.
• Oversee product innovation and successful launches in snacks.
• Monitor market trends and provide actionable recommendations.
• Build relationships with retailers and suppliers.
• Ensure brand consistency across touchpoints and communications.
• Develop and manage brand budgets.

Skills

Brand management

Analytical skills

Digital marketing

Communication

Collaboration

Education

Bachelor's degree in Marketing / Business Administration

Tools

Campaign management platforms

Job description

About the Role

Our client, a dynamic and growing entity within the Fast-Moving Consumer Goods (FMCG) sector, is seeking an enthusiastic and commercially astute Brand Manager to focus on their popular Snacks portfolio. This is a Hybrid role, allowing for flexible remote work while requiring collaboration and presence at their offices in Kimberley, Northern Cape . You will be responsible for developing and executing brand strategies, driving market growth, managing brand P&Ls, and ensuring the consistent delivery of brand promises. The ideal candidate possesses a solid understanding of brand management principles within the FMCG industry, excellent analytical skills, and a creative approach to marketing. This role is key to enhancing brand equity and driving sales performance in a competitive market.

Key Responsibilities

• Develop and implement comprehensive brand strategies and marketing plans for the snacks category to achieve business objectives.
• Manage the brand's P&L, monitoring performance against targets and optimizing marketing investments.
• Conduct market research and consumer analysis to identify insights, opportunities, and competitive threats.
• Collaborate with cross-functional teams, including sales, product development, and agencies, to ensure effective brand execution.
• Oversee the development and execution of marketing campaigns across various channels, including digital, social media, and traditional media.
• Manage product innovation pipeline and ensure successful product launches within the snack category.
• Monitor brand performance, market trends, and competitor activities, providing regular reports and actionable recommendations.
• Build strong relationships with key stakeholders, including retailers and suppliers.
• Ensure brand consistency across all touchpoints and communications.
• Develop and manage brand budgets effectively.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of brand management experience within the FMCG sector, with specific experience in the snacks or confectionery category.
• Proven track record of developing and executing successful brand marketing strategies.
• Strong analytical skills with the ability to interpret data and translate insights into actionable plans.
• Excellent understanding of consumer behavior and market dynamics in the FMCG space.
• Proficiency in digital marketing, social media, and campaign management.
• Strong communication, presentation, and interpersonal skills.
• Ability to work collaboratively in a hybrid model, balancing remote work with office presence in Kimberley, Northern Cape .
• Creative thinking and problem-solving abilities.

Benefits

• This Hybrid role offers a competitive salary and bonus structure, commensurate with experience. Employees receive comprehensive medical aid, a retirement fund, and generous annual leave. Our client provides a dynamic and supportive work environment with opportunities for professional development and career advancement. The flexible hybrid arrangement allows for a healthy work-life balance. This position offers a significant opportunity to influence and grow well-known brands within the exciting FMCG snacks category.