Digital Marketing Manager

Movati Athletic (Group) Inc; Toronto; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Complimentary membership

Ongoing training

Benefits after 3 months

Job summary

Movati Athletic (Group) Inc. is seeking a Digital Marketing Manager to shape and execute our online marketing strategy across websites, mobile apps, and digital campaigns in the Toronto area.

You will lead a cross-functional team, optimize digital experiences, and drive lead generation, conversion, and member engagement while aligning initiatives with business goals and brand standards.

Qualifications

• University or college degree in Marketing, Business, Communications, Technology or related field.
• 5+ years of digital marketing experience in fitness/witness industries.
• Experience launching and optimizing websites and mobile apps from conception through market delivery.
• UI design, usability testing, and UAT experience.
• Familiarity with content management systems.
• Strong analytical skills and data-driven decision making.
• Experience managing external vendors and marketing budgets.
• Knowledge of AI and automation trends.

Responsibilities

• Shape and execute MOVATI's digital marketing strategy.
• Improve online engagement and customer experiences across digital channels.
• Drive conversion, retention, and brand presence with data-driven insights.
• Lead development and optimization of digital experiences and campaigns.
• Collaborate with cross-functional teams and external partners.
• Oversee digital measurement, reporting, and actionable insights.

Skills

Digital marketing

Roadmap leadership

UI design

Usability testing

UAT methodologies

CMS familiarity

Google Analytics

Data analysis

Stakeholder communication

Vendor management

Budget management

AI & automation awareness

Interpersonal skills

Relationship building

Strategic influence

Education

Bachelor or higher in Marketing/Business/Communications/Tech

Tools

Content Management Systems

MS Office

Google Analytics

Job description

295 The West Mall
Suite 410
Toronto, ON M9C4Z4, CAN

Join the Marketing team and help build a culture that delivers on the promise we make to our members - feel welcome, feel comfortable, feel healthy.

MOVATI Athletic is a leading organization in the fitness industry with a strong commitment to service excellence and growth. Our Marketing team plays a pivotal role in bringing the MOVATI brand to life. From Behind-the-scenes strategy to front-line activations, we connect with members, build meaningful community relationships, and elevate the experience for both current and future members.

Role:

This position will play a pivotal role in shaping and executing the organization’s digital marketing strategy, strengthening online engagement, and delivering seamless customer experiences across digital channels. The role will drive measurable improvements in conversion, retention, and brand presence while ensuring digital initiatives are aligned with broader business goals.

The Digital Marketing Manager will provide strategic direction across MOVATI’s digital channels and platforms, including the website, mobile app, interactive displays, digital campaigns, conversion optimization, analytics, automation, and emerging technologies. The role will identify and prioritize opportunities to enhance digital performance, customer experience, and business results through the effective use of data, technology, and process improvement.

The successful candidate will lead the development and ongoing optimization of digital experiences and campaigns, using performance insights to improve lead generation, lead-to-sale conversion, member engagement and retention. Working closely with cross-functional teams and external partners, they will ensure digital content and experiences are compelling, integrated, and consistent with the MOVATI brand.

The role will also oversee digital measurement and reporting, translate data into actionable business insights, and recommend strategies that improve marketing effectiveness and operational efficiency. Success will require strong leadership, strategic thinking, analytical capability, communication skills, and the ability to translate complex digital opportunities into clear priorities and measurable outcomes.

Qualifications:

• University or college degree in Marketing, Business, Communications, Technology or a related field.
• 5+ years of digital marketing experience, preferably in the fitness, wellness, or hospitality industries.
• Proven experience developing and leading digital roadmaps, including launching and optimizing websites, and mobile apps from conception through market delivery.
• Expertise in UI design, usability testing, and UAT methodologies.
• Familiarity with technical environments and content management systems.
• Strong ability to evaluate technology through technical and marketing/business lenses, considering customer value, operational efficiency, scalability, risk, and ROI.
• Experience managing external vendor relationships and annual marketing plans and budgets.
• Strong analytical capability, curiosity, and current knowledge of emerging technologies, particularly AI and automation.
• Ability to interpret data, identify business implications, assess business and marketing applications, and translate insights into actionable recommendations.
• Ability to communicate, review, and troubleshoot technical requirements while working with developers and technical partners.
• Proficiency in MS Office, Google Analytics, and Content Management Systems.
• Strong organizational, time management, problem-solving, interpersonal, and relationship-building skills.
• Ability to establish rapport, communicate effectively, and drive strategic alignment through influence.
• Friendly, responsible, and service-oriented mindset that fosters collaboration and engagement across teams.
• Technical skill are considered an asset.

Annual Salary Range: $70,000 to $110,000 + Bonus Eligibility

The compensation will be determined based on experience, skills set, education and training, and other organizational needs.

This position is open to candidates based in either the Windsor or Toronto areas.

Role Perks:
We offer a competitive total compensation package that includes competitive wages, complimentary membership and ongoing training to help ensure you are always learning. All full-time employees are eligible for benefits after 3 months of employment.

Since 1997, we’ve built the foundation of MOVATI Athletic on our 5 Core Values: Care, Commitment, Authenticity, Diversity, and Work Ethic. Over the next several years, we plan to do the same.

Accommodations are available on request for candidates taking part in all aspects of the selection process.