Senior Product Manager, eCommerce

Open Farm; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Benefits offered by this job

Pet feeding program

Pet-friendly office

Healthcare coverage & RRSP

Discounted pet products

Paid time off

Wellness & personal days

Volunteer days

Job summary

Open Farm, headquartered in Toronto, is seeking a Sr. Product Manager – E-Commerce to own the end-to-end Shopify experience, with a strong focus on subscriptions and auto-ship.

You’ll collaborate with Engineering, Design, Marketing, CX, and Operations to identify opportunities, prioritize initiatives, and ship features that improve conversion, retention, and customer lifetime value. You’ll drive the lifecycle from onboarding to renewal, optimize recurring revenue, and build dashboards tracking

Qualifications

• 5+ years of Product Management experience in e-commerce, preferably within DTC.
• Hands-on experience managing Shopify platform.
• Proven experience working with subscription or recurring revenue models.
• Strong analytical and data-driven decision-making skills.
• Demonstrated ability to lead cross-functional initiatives.
• Experience driving conversion rate optimization and experimentation.
• Excellent communication and stakeholder management skills.

Responsibilities

• Own the end-to-end Shopify and subscription product experience.
• Define and maintain the e-commerce product roadmap.
• Lead optimization of the subscription lifecycle from acquisition to renewal.
• Partner with Acquisition Marketing to optimize landing pages and checkout.
• Collaborate with Engineering, Design, Marketing, CX, and Operations.
• Drive experimentation and CRO, including A/B testing and personalization.
• Build dashboards on conversion funnel, churn, AOV, and revenue.
• Leverage analytics to measure behavior and post-launch impact.
• Evaluate and optimize Shopify apps and integrations.
• Ensure platform performance, reliability, and scalability.
• Utilize AI tools to accelerate insights.
• All other duties, as assigned.

Skills

Product management

Shopify platform

Subscription models

Data-driven decisions

Cross-functional leadership

A/B testing

Stakeholder management

Tools

Amplitude

Tableau

Looker

Shopify analytics

Job description

About Us

At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquarteredin Torontoand with teammembersacross the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doinggood for all animals and the environment.

Before you embark on this journey with us, learn more about the opportunity:

As Sr. ProductManager – E-Commerce, you will own the end-to-end product experience across our Shopify ecosystem, with a strong focus on our subscription and auto-ship business. You will work closely with Engineering, Design, Marketing, CX, and Operations to identify opportunities, prioritize initiatives, and ship high-impact features that improve conversion, retention, and customer lifetime value. You will be responsible for evolving the acquisition, onboarding, and lifecycle experience of subscribers,optimizingrecurring revenue, subscription journeys, and long-term customer engagement to drive sustainable growth.

Key Responsibilities

• Own the end-to-end Shopify and subscription product experience, including PDPs, checkout, subscriptions, meal plans, customer accounts, and post-purchase flows.
• Define and maintain the e-commerce product roadmap, aligning platform initiatives with business goals across acquisition, retention, AOV, and LTV.
• Lead optimization of the subscription lifecycle, from acquisition and onboarding to renewal, pause/cancel, and win-back, to maximize recurring revenue.
• Partner closely with Acquisition Marketing to ensure landing pages, checkout flows, and post-purchase onboarding optimize for new customer conversion, CAC payback, and LTV
• Partner cross-functionally with Engineering, Design, Marketing, CX, and Operations to translate business needs into scalable product solutions.
• Drive experimentation and conversion rate optimization, including A/B testing, personalization, bundles, and upsell/cross-sell initiatives.
• Build and own comprehensive product dashboards covering: conversion funnel, subscription adoption, churn by cohort/plan, AOV trends, post-purchase engagement, and recurring revenue metrics
• Leverage analytics platforms (Amplitude, Tableau, Looker, Shopify analytics) to measure user behavior, identify bottlenecks, validate hypotheses, and measure post-launch impact
• Own the evaluation, implementation, and optimization of Shopify apps and integrations, including subscriptions, CRM, reviews, search, and loyalty platforms.
• Ensure platform performance, reliability, and scalability, proactively managing technical debt, upgrades, and operational risks.
• Comfort leveraging AI tools to accelerate insights, research, UX ideation, CRO testing, and site/product changes.
• All other duties, as assigned

We're genuinely excited about you because you have:

• 5+ years of Product Management experience in e-commerce preferably within DTC
• Hands-on experience managing Shopify platform
• Proven experience working with subscription or recurring revenue models
• Strong analytical and data-driven decision-making skills
• Demonstrated ability to lead cross-functional initiatives
• Experience driving conversion rate optimization and experimentation
• Excellent communication and stakeholder management skills

What We Offer You — It’s the Perfect Package

• An opportunity to grow, develop, and thrive within a mission-driven, dynamic, and fast-growing company alongside thoughtful and passionate individuals.
• Competitive compensation and a full suite of benefits, including a monthly pet feeding program for someone who loves to keep your pet well-fed year-round.
• Great office culture (with numerous adorable pets!) where your pet interrupting a video call or meeting is the norm.
• Comprehensive healthcare coverage and RRSP plans with company match.
• Discounted food, apparel, and insurance for your furry family members.
• PTO plus company-wide wellness and personal days to support your well-being.
• Volunteer days to give back to our community.

Compensation:

The hiring range for this role is $100,000–$130,000 CAD annually, with final compensation thoughtfully aligned to your experience, skills, and the value you bring. At Open Farm, we know great people don’t always fit a mold, so role scope and compensation may evolve to reflect your unique strengths. This position may also include additional rewards such as performance-based bonuses and other incentives. We believe in growing together through a pay-for-performance approach that recognizes impact over time. Beyond compensation, we’re proud to offer a comprehensive benefits and perks package designed to support your well-being and help you feel connected, supported, and inspired at work.

AI Statement:

Open Farm may use AI tools to help organize and review applications efficiently. While technology supports our process, every hiring decision is made by our team, with care and intention. We also prioritize meaningful human connection, which is why our interview process includes in-person conversations—because technology can support the process, but can’t replace the impact of human connection.

Hybrid Work

At Open Farm, we believe in the power of collaboration, meaningful connections, and enjoying our work together—furry friends included! That’s why we’ve adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships. Currently, all employees are expected to be in the office two days per week at minimum, with Tuesday and Thursday as our anchor days. In addition to this, each month our Leadership team dedicates three consecutive days onsite to continue to foster alignment and connection across the team. During this time we expect everyone to join us in person to do the same. Please note: our hybrid approach may evolve over time as we adapt to the needs of our team and business.

Our Values

We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team | Win-Win Partnerships

To learn more about Open Farm, follow us on Instagram and LinkedIn.

Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm'srecruitment process should contact [e-mail]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment processtakes into accounttheir accessibility needs.