Brand Manager - Nature Valley

General Mills Canada; Toronto; On-site; CAD 99,000 - 148,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

General Mills Canada is seeking a Brand Manager for Nature Valley to lead growth strategies, own the P&L, and drive profitability, market share, and category performance in Canada. You will manage the established core and the innovation pipeline, partnering across Marketing, Sales, Product, and Finance to deliver annual plans and accountable outcomes in a fast-moving consumer environment.

You will build a high-performing team culture, translate consumer insights into opportunities, and navigate

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of relevant experience in CPG brand management or related roles.
• Experience with P&L ownership and business growth.

Responsibilities

• Set consumer-driven growth strategies for Nature Valley and plan net sales and profit.
• Develop long-term brand strategies and an innovation pipeline.
• Lead cross-functional teams across Marketing, Sales, Product, Finance, and Supply Chain.
• Own top- and bottom-line performance with clear revenue and cost drivers.
• Translate insights into growth opportunities and shape portfolio priorities.
• Manage annual brand plan and ensure market execution.

Skills

Brand management

P&L ownership

Cross-functional leadership

Strategic thinking

Financial acumen

Influence without authority

Education

Bachelor's degree in Marketing or related field

MBA (preferred)

Job description

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

About the Role

Ready to help shape the future of an iconic Canadian brand? Nature Valley is the biggest granola bar brand in Canada, reaching one in four Canadian households. As Brand Manager, you'll lead the growth strategy for a brand that consumers know and love. You'll own the brand's P&L and help drive growth, profitability, market share, and category performance. You'll manage both the established core business and the innovation pipeline. This is a high-visibility General Management opportunity within General Mills Canada. You'll build experience in running a business, building brands, navigating a complex organization, and leading through change.

What You'll Do

• Set consumer-driven growth strategies that strengthen the Nature Valley portfolio and deliver financial plans for net sales and profit.
• Build long-term brand strategies and an innovation pipeline that respond to changing consumer needs, business transformation, and market disruption.
• Lead innovation and renovation projects from concept through launch, managing timelines, milestones, and cross-functional teams.
• Own the brand's top- and bottom-line performance, with a clear understanding of revenue, costs, and P&L drivers.
• Lead cross-functional partners across Marketing, Sales, Product, Strategic Revenue Management, Finance, Supply Chain, and Insights.
• Develop the annual brand plan and ensure it is effectively delivered in market.
• Translate consumer, category, customer, and Nielsen point-of-sale insights into clear growth opportunities.
• Shape portfolio priorities across innovation, renovation, health and wellness, distribution, trade, pricing, promotions, and communications.
• Identify and develop Canada-specific innovation opportunities.
• Manage the consumer marketing budget and prioritize investments that support annual targets and long-term brand health.
• Partner directly with agencies and the brand experience team to develop briefs and bring campaigns to life.
• Communicate plans clearly, build alignment, and create accountability across teams.
• Build strong relationships with Canadian and U.S. partners to navigate the organization and make progress across functions, levels, and markets.
• Make timely, well-informed decisions in a fast-moving environment with a high degree of independence.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of relevant experience.
• Experience in CPG brand management, P&L ownership, General Management, or other progressive consumer-focused roles.
• Ability to navigate complexity and connect ideas, processes, and cross-functional teams.
• Financial acumen and the ability to understand the P&L impact of pricing, promotion, mix, investment, Strategic Revenue Management, and Holistic Margin Management actions.
• Strategic mindset with the ability to build a vision and pipeline of ideas.
• Ability to influence without authority and build buy-in with people you do not directly manage.
• Change agility and comfort adapting to shifting priorities and unforeseen challenges.
• Curious, action-oriented, highly motivated, and committed to continuous learning.
• Strength in strategy, financial analysis, leadership, and commercial decision-making.

Preferred Qualifications

• MBA.
• Strong analytical skills, with the ability to turn data into meaningful insights and action.
• Experience developing commercialization or consumer marketing briefs.
• Experience working directly with agencies or creative partners to bring campaigns to life.
• Ability to influence strategically and turn insights into clear, compelling stories.
• Ability to read and interpret media plans across digital, traditional, and e-commerce channels.
• Solution-oriented, organized, and comfortable challenging the status quo.
• Ability to influence and inspire cross-functional partners.
• Ability to balance near-term commitments with long-term brand health.
• Ability to identify and evaluate brand opportunities and make connections across a portfolio.
• Strong understanding of P&L mechanics and the drivers of top- and bottom-line performance.
• Comfort presenting brand plans to internal and external customer stakeholders.
• Experience managing multiple projects, stakeholders, and timelines simultaneously.

The salary range for this position is $98,500 - $147,850 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to expertise, skills, and relevant work experience. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive and comprehensive benefits package.

SALARY RANGE

The salary range for this position is: $98,500 - $147,900 Annual At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to expertise, skills, and relevant work experience. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive and comprehensive benefits package.

ELIGIBILITY

Applicants must meet minimum age qualifications in the country in which the job is located.

New possibilities. Bold thinking. Real heart. Build remarkable brands with remarkable people.

At General Mills, we make food the world loves. Across 100+ markets, we come together to create, innovate and grow. Here, you'll do meaningful work and help to lead the future of food at a company that stands for good.