Brand Manager – Danone Canada

Danone; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Brand Manager, where you will elevate exciting brands and drive growth. This hybrid role involves developing innovative marketing strategies and collaborating with cross-functional teams. You will manage brand performance by analyzing market data and implementing effective communication plans. With a commitment to social and environmental excellence, this organization offers a rich culture and comprehensive benefits. If you have a passion for brand management and a desire to make a positive impact, this opportunity is perfect for you.

Benefits

Comprehensive benefits

Flexible work arrangements

Ongoing training

Community engagement opportunities

Qualifications

• 2+ years experience in brand management as a brand manager.
• Strong understanding of consumer needs and marketing strategies.

Responsibilities

• Develop and implement brand marketing strategies for Canada.
• Monitor and analyze brand performance and market trends.

Skills

Brand Management

Marketing Strategy

Communication Skills

Analytical Skills

Leadership

Teamwork

Education

Bachelor of Business Administration

Master’s degree in Marketing or MBA

Tools

Nielsen

Homescan

Job description

About The Job

Hybrid position

We are looking for an exceptional marketer to join the Danone Canada team as a Brand Manager, based in either our Toronto or Boucherville locations. This role will help elevate a group of exciting brands and continue to drive strong growth.

Responsibilities

Mission

Manage the set of brands in collaboration with and under the supervision of the Director of Marketing, focusing on:

1. Development of strong marketing programs based on a deep understanding of consumers' needs, expectations, and behaviors for the brands.
2. Actively participate in the execution of marketing strategy, design, and implementation of plans dedicated to the brands.

More specifically

• Develop and implement the Brand Marketing strategy for Canada.
• Develop and implement the communication plan including traditional media, digital and social media strategies, as well as brand influencer and ambassador programs, in collaboration with external suppliers.
• Develop and implement the in-store activation plan, in collaboration with the sales team.
• Monitor and analyze the performance of the brands and markets concerned (internal data, Nielsen, panels, Ad Hoc studies, competitive intelligence), forecast changes (sales forecasts), and propose recommendations.
• Manage the brand on a day-to-day basis by developing innovative marketing strategies and overseeing execution components (promotion, packaging, price, product, etc.), in collaboration with external suppliers and internal departments.
• Work effectively with Danone Group's global network (including Danone USA).
• Monitor and control the marketing budget (Pub, Pack, Promo, Studies) and its impact on profitability.
• Contribute to the development of the Assistant Brand Manager.

About You

The ideal candidate will have:

• Bachelor of Business Administration with specialization in Marketing.
• Master’s degree in Marketing or an MBA is an asset.
• Excellent communication skills in French and English, both oral and written.
• Minimum of 2 years experience in brand management as a brand manager.
• Experience in marketing research and mastery of Nielsen and Homescan tools.
• Rigor, analytical and synthesis skills.
• Autonomy, initiative, and flexibility.
• Leadership and interpersonal skills.
• Team spirit.

About Us

Join our incredible team! We are a certified B Corp and one of Canada's top 100 Employers for five consecutive years. We offer a rich, inclusive, and eco-responsible culture, along with comprehensive benefits, flexible work arrangements, ongoing training, and community engagement opportunities.

Danone Canada operates from Boucherville, Quebec, and Toronto, Ontario. We are committed to social and environmental excellence, gender equality, and making a positive impact through our brands and initiatives.

We value diversity and are committed to providing equal opportunities to all applicants. For accommodations during the recruitment process, contact [e-mail].

This posting is written in the masculine form for brevity but we encourage all qualified individuals to apply.