Brand Manager – Danone Canada

Danone; Toronto, Boucherville; Hybrid; CAD 60,000 - 95,000; Full time

Job summary

An innovative company is seeking a talented Brand Manager to join their dynamic team in Toronto. This role will focus on elevating exciting brands through strategic marketing initiatives and collaboration with global partners. The ideal candidate will have a strong background in brand management, excellent analytical skills, and fluency in both French and English. Join a certified B Corp that values diversity and offers a supportive work environment, comprehensive benefits, and opportunities for professional growth. If you're passionate about making a difference in the marketing world, this position is perfect for you.

Benefits

Health Insurance

Wellness Credits

RRSP Matching

Parental Leave

Employee Assistance Programs

Flexible Work Arrangements

Generous Vacation Policies

Dynamic Workspaces

Training and Mentoring Programs

Community Initiatives Participation

Qualifications

• Minimum of 2 years experience in brand management.
• Fluent in French and English, both oral and written.

Responsibilities

• Manage brands and develop marketing programs based on consumer insights.
• Create and implement brand marketing strategies for Canada.

Skills

Brand Management

Marketing Strategies

Analytical Skills

Leadership Skills

Fluency in French

Fluency in English

Education

Bachelor's degree in Business Administration

Master’s degree or MBA

Tools

Nielsen

Homescan

Job description

We are looking for an exceptional marketer to join the Danone Canada team as a Brand Manager, based in either our Toronto or Boucherville locations. This role will help elevate a group of exciting brands and continue to drive strong growth.

Responsibilities:

1. Manage brands: Collaborate with and under the supervision of the Director of Marketing to develop and execute marketing programs based on a deep understanding of consumer needs and behaviors.
2. Develop strategies: Create and implement brand marketing strategies for Canada, including communication plans across traditional, digital, and social media, and manage brand influencer and ambassador programs.
3. In-store activation: Plan and execute in-store activation strategies in collaboration with the sales team.
4. Performance monitoring: Analyze brand performance using internal data, Nielsen, panels, and studies; forecast sales; and propose recommendations.
5. Day-to-day management: Manage brand activities, develop innovative marketing strategies, and oversee execution components such as promotion, packaging, pricing, and product development.
6. Global collaboration: Work effectively with Danone's global network, including Danone USA.
7. Budget management: Monitor and control marketing budgets, assessing their impact on profitability.
8. Team development: Contribute to the development of the Assistant Brand Manager.

About you

• Bachelor's degree in Business Administration with a specialization in Marketing; a Master’s degree or MBA is an asset.
• Fluent in French and English, both oral and written.
• Minimum of 2 years experience in brand management.
• Experience with marketing research and mastery of Nielsen and Homescan tools.
• Strong analytical, autonomous, and proactive with leadership and interpersonal skills.

About Danone

Join our incredible team and enjoy benefits such as:

• Being part of a certified B Corp and one of Canada's top 100 Employers for five consecutive years.
• Comprehensive benefits including health insurance, wellness credits, RRSP matching, parental leave, and employee assistance programs.
• Flexible and hybrid work arrangements, generous vacation policies, and dynamic workspaces.
• Opportunities for growth through training, mentoring, and leadership programs.
• Contributing to community initiatives like the Breakfast Club of Canada.

We are committed to diversity and equal opportunity in the workplace and provide accommodations for applicants with disabilities throughout the recruitment process.