Shopper Marketing Specialist – Danone Canada

Danone; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Shopper Marketing Specialist, where you'll collaborate with cross-functional teams to drive innovative marketing initiatives. This role emphasizes creativity and analytical skills, allowing you to manage various projects while ensuring they are delivered on time and within budget. You'll have the opportunity to develop marketing strategies and tools that enhance brand visibility. With a strong commitment to employee growth, the company offers a flexible work environment and a comprehensive benefits package, making it an exciting place to advance your career in the marketing field.

Benefits

Collective insurance with core health plan

Flexible wellness account credits

Competitive retirement savings plan

Exceptional parental leave policy

Employee assistance program

Flexible vacation policy

Training initiatives and mentoring

Dynamic collaborative workspace

Qualifications

• 2-3 years of experience in Sales and/or Marketing.
• Strong observational skills and analytical capacity.
• Proficiency in Excel and PowerPoint.

Responsibilities

• Manage the development of shopper marketing materials/tools.
• Collaborate with cross-functional teams for project execution.
• Compile results of marketing projects and provide recommendations.

Skills

Sales Experience

Marketing Knowledge

Bilingual (English and French)

Analytical Skills

Project Management

Creativity

Education

Bachelor’s degree in Administration / Marketing

Tools

Excel

PowerPoint

Job description

Shopper Marketing Specialist – Danone Canada

• Canada
• Hybrid
• Permanent Full-Time
• Posted: 2 May 2025

Shopper Marketing Specialist – Danone Canada

As part of this position, you will be accountable for :

Mission: As a key member of the Shopper Marketing team, you will support the Senior Shopper Marketing Manager in the end-to-end execution of different projects. Your responsibilities will include managing the development of shopper marketing materials/tools, ensuring projects are delivered on time and within budget, and collaborating with cross-functional teams.

More specifically :

• Manage a set of brands and accounts within the Shopper Marketing Team

• Work closely and collaboratively with various departments: Marketing, Sales, Legal/Regulatory, Supply, Field sales, and General Secretary, among others.

• Develop activations strategies for small-medium scale projects with the Marketing Team

• Create agency briefs, provide creative support and ensure quality control until the activation goes live

• Develop and coordinate the execution of flyer ad mats in line with brand guidelines and client requests

• Develop and test new merchandising and selling tools

• Manage the shopper marketing activation calendar and ensure compliance at all levels

• Ensure all projects are well delivered and on budget

• Develop and manage relationships with suppliers and agencies

• Compile the results of shopper marketing projects, analyze and provide recommendations to improve the performance of marketing initiatives

• Manage purchase orders for various projects and monitor the budgets allocated for each project

• Proactively ideate and develop solutions for the business

#LI-NORAM

#LI-HYBRID

About you

The ideal candidate will have the following qualifications and competencies :

• Bachelor’s degree in Administration / Marketing

• 2-3 years of experience in Sales and or Marketing

• Knowledge of in-store environments and direct sales experience is an asset

• Bilingual (English and French) is an asset

• Blend of creativity and rigorous attention to detail

• Strong observational skills and analytical capacity

• Efficiency and autonomy to manage different projects simultaneously

• Proactive attitude and a strong desire to take on new challenges and initiatives

• Results-oriented with a strong sense of urgency

• Ability to work under pressure and thrive in a fast-paced environment while collaborating with cross-functional teams

• Strong organizational, time and priority management skills

• Proficiency in Excel and Powerpoint (intermediate/advanced)

• Desire to grow at Danone

About Danone

Are you ready to join our incredible team?

• You will work for a certified B Corp company that has been named one of Canada's top 100 Employers for five consecutive years. In other words, you will be immersed in a culture that is rich and engaging, inclusive and human-centric, efficient and eco-responsible.
• You will benefit from our benefits package including collective insurance with a core health plan 100% paid and no waiting period. We also provide flexible credits for a wellness account, a health spending account or an RRSP. Additionally, we offer a competitive group retirement savings plan in which Danone will match your contributions. Our exceptional parental leave policy supports both primary and secondary caregivers. Our employee assistance program and telemedicine service are also available to ensure your well-being.
• You will enjoy our flexible and hybrid guidelines that let you design a work model and schedule that best suits your needs. Our innovative and flexible vacation policy allows you to take as much paid time off as you need. We also offer, among other things, a summer schedule and no-meeting Friday afternoons. Our onsite workplace features include new, dynamic and collaborative working spaces where it is good to work as a team.
• You will have access to various training initiatives, both in-house and online because we value and prioritize your growth and development. We also offer mentoring, leadership development programs and tuition reimbursement to support your career advancement.
• You will have the opportunity to make a difference in the community as we are a founding partner of the Breakfast Club of Canada. For 25 years, we have worked with the organization to provide children with regular access to a nutritious breakfast in a comfortable environment, helping them reach their full potential.

What are you waiting for? Join our team and enjoy these exceptional benefits!

Danone Canada is a business unit of Danone and operates from headquarter offices in Boucherville, Quebec, and Toronto, Ontario. Danone Canada is the country’s largest consumer-facing B Corporation, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. From year to year, Danone is recognized as one of Canada’s Top 100 Employers for its forward-thinking work environment and was awarded the Parity Certification Women in Governance for our commitment towards gender equality in the workplace. We have 500+ employees across Canada that are engaged and energized to deliver Danone’s mission: Bringing health through to food to as many people as possible, by working on strong brands such as Activia, Oikos, Danone, Silk, International Delight and many others. Come join our movement for a healthier world: One Planet. One Health BY YOU.

Danone Canada doesn’t just welcome what makes you unique, we value it. We’re proud to provide equal opportunities to all employees and applicants for employment without regard to cultural background, religion, disability, sex, sexual orientation, gender identity and expression or age. Faithful to our values of openness and humanism, all our employees share the commitment to engage one another with dignity and respect.

Danone Inc. is committed to complying with its obligations under the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Danone Inc. will make reasonable efforts to provide accommodation throughout its recruitment process, to the point of undue hardship, and will work with applicants requesting accommodation at any stage of this process. Questions concerning the availability of accommodation in the recruitment process may be forwarded to [e-mail].

Please note that this posting has been written in the masculine form solely to shorten the text. We promote diversity and encourage all people with the skills mentioned in this posting to apply for this position.

Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.