Brand Manager – Danone Canada

Danone; Ontario; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Brand Manager and elevate exciting brands in a hybrid work environment. This role involves developing innovative marketing strategies and collaborating with teams to drive growth. You'll have the opportunity to work with a certified B Corp that values inclusivity and sustainability. Enjoy exceptional benefits, including flexible work arrangements, comprehensive health plans, and a culture that promotes personal and professional development. Be part of a mission-driven team dedicated to bringing health through food to as many people as possible.

Benefits

100% Paid Health Plan

Flexible Wellness Credits

Competitive Retirement Savings Plan

Exceptional Parental Leave Policy

Telemedicine Services

Flexible Vacation Policy

Onsite Collaborative Workspaces

Training Initiatives

Mentoring Programs

Community Engagement Opportunities

Qualifications

• Minimum 2 years experience in brand management.
• Strong analytical skills and ability to synthesize data.
• Fluent in French and English, both written and oral.

Responsibilities

• Develop and implement brand marketing strategies for Canada.
• Monitor and analyze brand performance and market trends.
• Collaborate with sales team for in-store activation plans.

Skills

Brand Management

Marketing Strategy

Communication Skills

Market Research

Leadership

Education

Bachelor of Business Administration

Master’s Degree in Marketing

MBA

Tools

Nielsen

Homescan

Job description

We are looking for an exceptional marketer to join the Danone Canada team as a Brand Manager, based in either ou r Toronto or Boucherville locations. This role will help elevate a group of exciting brands and continue to drive strong growth.

As part of this position, you will be accountable for:

Mission: Manage the set of brands in collaboration with and under the supervision of the Director of Marketing following two major priorities:

• Development of strong marketing programs based on a deep understanding of consumers' needs, expectations, and behaviors for the brands
• Actively participate in the execution of marketing strategy, design, and implementation of plans dedicated to the brands.

More specifically:

• Develop and implement the Brand Marketing strategy for Canada
• Develop and implement the communication plan including traditional media, digital and social media strategy, as well as brand influencer and ambassador programs, in collaboration with external suppliers.
• Develop and implement the in-store activation plan, in collaboration with the sales team.
• Monitor and analyze the performance of the brands and markets concerned (internal data, Nielsen, panels and Ad Hoc studies, competitive intelligence), forecast their changes (sales forecasts) and propose recommendations.
• Manage the brand on a day-to-day basis by developing innovative marketing strategies to implement them and to follow the different execution components (promotion, packaging, price, product, etc.), in collaboration with external suppliers and internal departments, Purchasing, etc);
• Work effectively with Danone Group's global network (including Danone USA);
• Monitor and control the marketing budget (Pub, Pack, Promo, Studies) and its impact on the profitability of its brand.
• Contribute to the development of the Assistant Brand Manager

#LI-NORAM

#LI-HYBRID

About you

The ideal candidate will have the following qualifications and competencies:

• Bachelor of Business Administration with specialization in Marketing;
• H olding a master’s degree in Marketing, or, and an MBA are assets.
• Excellent communication skills in French and English, both oral and written;
• Experience in brand management: minimum of 2 years as a brand manager.
• Experience in marketing research and mastery of Nielsen and Homescan tools;
• Rigor, capacity for analysis and synthesis;
• Autonomy, initiative, and flexibility
• Leadership and interpersonal skills;
• Team spirit.

About Danone

Are you ready to join our incredible team?

• You will work for a certified B Corp company that has been named one of Canada's top 100 Employers for five consecutive years. In other words, you will be immersed in a culture that is rich and engaging, inclusive and human-centric, efficient and eco-responsible.
• You will benefit from our benefits package including collective insurance with a core health plan 100% paid and no waiting period. We also provide flexible credits for a wellness account, a health spending account or an RRSP. Additionally, we offer a competitive group retirement savings plan in which Danone will match your contributions. Our exceptional parental leave policy supports both primary and secondary caregivers. Our employee assistance program and telemedicine service are also available to ensure your well-being.
• You will enjoy our flexible and hybrid guidelines that let you design a work model and schedule that best suits your needs. Our innovative and flexible vacation policy allows you to take as much paid time off as you need. We also offer, among other things, a summer schedule and no-meeting Friday afternoons. Our onsite workplace features include new, dynamic and collaborative working spaces where it is good to work as a team.
• You will have access to various training initiatives, both in-house and online because we value and prioritize your growth and development. We also offer mentoring, leadership development programs and tuition reimbursement to support your career advancement.
• You will have the opportunity to make a difference in the community as we are a founding partner of the Breakfast Club of Canada. For 25 years, we have worked with the organization to provide children with regular access to a nutritious breakfast in a comfortable environment, helping them reach their full potential.

What are you waiting for? Join our team and enjoy these exceptional benefits!

Danone Canada is a business unit of Danone and operates from headquarter offices in Boucherville, Quebec, and Toronto, Ontario. Danone Canada is the country’s largest consumer-facing B Corporation, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. From year to year, Danone is recognized as one of Canada’s Top 100 Employers for its forward-thinking work environment and was awarded the Parity Certification Women in Governance for our commitment towards gender equality in the workplace. We have 500+ employees across Canada that are engaged and energized to deliver Danone’s mission: Bringing health through to food to as many people as possible, by working on strong brands such as Activia, Oikos, Danone, Silk, International Delight and many others. Come join our movement for a healthier world: One Planet. One Health BY YOU.

Danone Canada doesn’t just welcome what makes you unique, we value it. We’re proud to provide equal opportunities to all employees and applicants for employment without regard to cultural background, religion, disability, sex, sexual orientation, gender identity and expression or age. Faithful to our values of openness and humanism, all our employees share the commitment to engage one another with dignity and respect.

Danone Inc. is committed to complying with its obligations under the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Danone Inc. will make reasonable efforts to provide accommodation throughout its recruitment process, to the point of undue hardship, and will work with applicants requesting accommodation at any stage of this process. Questions concerning the availability of accommodation in the recruitment process may be forwarded to [e-mail].

Please note that this posting has been written in the masculine form solely to shorten the text. We promote diversity and encourage all people with the skills mentioned in this posting to apply for this position.

Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.