Brand Manager

The J.M. Smucker Company; Markham; Hybrid; CAD 88,000 - 125,000; Full time

Job summary

The J.M. Smucker Company seeks a Brand Manager in Markham, Ontario. This hybrid role combines strategic brand direction with hands-on execution of annual plans and launches. You will lead cross-functional teams, develop consumer insights, and manage packaging and communications to drive awareness and sales.

Reporting to the Senior Brand Manager, you will work with insights, marketing, and sales to optimize performance and profitability while navigating a dynamic CPG landscape.

Qualifications

• Undergraduate degree or diploma in business or related field.
• Minimum 2 years marketing or CPG experience.
• Strong communication, project management and creative problem-solving skills.
• Proficiency in analyzing multiple data sources to identify opportunities.
• Experience launching packaging and product innovations.

Responsibilities

• Lead and manage brand strategy with annual marketing plans and innovation pipeline.
• Develop consumer and shopper insights to inform plans and initiatives.
• Create and execute annual marketing communications plans with agencies.
• Collaborate cross-functionally on pricing, promotions and merchandising.
• Drive budget management and track brand performance against targets.
• Oversee packaging changes and regulatory-compliant design initiatives.

Skills

Strong communication

Project management

Creative problem solving

Attention to detail

Cross-functional teamwork

Independent work

Analytical skills

Microsoft Office

Education

Undergraduate degree or diploma in business

Tools

Microsoft Office

Job description

Title

Brand Manager

Location

Markham, Ontario - Hybrid (min 40% in office)

Reports To

Senior Brand Manager

Position Summary

Reporting to the Senior Brand Manager on the business, assume a leadership role in the management of the brand(s), setting the annual strategic direction for the brand(s) including the development of annual business and marketing communications plans as well as building an innovation pipeline. Execute plans and product launches with excellence via strong project management, communication and collaboration abilities. Conduct ongoing evaluation of said brand strategy leveraging your strong analytical skills, course correcting as required to achieve sales, market share and profit targets.

Essential Job Functions Summary

• Insights/Analytics: Prepare and present (or in some cases support Assistant Brand Manager) ongoing business analyses leveraging multiple sources of data (consumption, shipment, financial, syndicated, custom) to explain variances and identify forward-looking opportunity/risk to planned share, sales and profit
• Work with insights team to develop consumer and shopper research strategies and assets
• Marketing Communications: Develop annual marketing communication plan and execute with excellence to drive awareness, consideration and conversion with our consumers and shoppers including: Creating the brief through to execution of the initiatives in conjunction with internal and external agency stakeholders Leading advertising creative, media, consumer and retail promotions and new product initiatives including post mortems and sales presentations
• Planning/Strategy: Actively contribute to annual business analysis in conjunction with cross functional team and identify key issues and opportunities Lead development of annual strategies and business plans Retailer Strategy Support sales team in joint business planning exercises as well as pricing, promotion and merchandising strategies inclusive of key customer presentations
• Innovation: Develop innovation strategy and multi-year pipeline Lead innovation projects from concept to commercialization in conjunction with cross-functional team which includes regulatory, legal, project management, customer strategy, demand and supply
• Packaging: Lead label design projects in response to regulatory directives, product changes or artwork refreshes
• Budget Management: Manage expenses within brand budget

Qualifications

• Undergraduate degree or diploma in business OR alternative degree or diploma with relevant business experience
• Minimum 2 years marketing or CPG experience with a preference for both
• Strong communication, project management and creative problem-solving skills
• Demonstrates proficiency in both strategic thinking and attention to detail
• Works well within cross-functional team environment
• Adept at managing multiple projects with competing deadlines and resource needs
• Takes initiative and demonstrates ability to work independently
• Experience executing integrated full funnel communications plans from brief to production
• Experience launching new packaging and/or product innovation from concept to commercialization
• Proficiency in financial statements including Profit & Loss statement
• Proficient in analyzing and deriving insights from multiple sources of data including syndicated (Nielsen) and custom research to identify opportunities and risks.
• Experience with retail strategies including pricing, promotion, merchandising and distribution.
• Proficient Microsoft office software (powerpoint, excel, word)
• Some local day travel required, potential for overnight North American travel 1-2 times annually

Salary Range

$88,000 - $124,500 annually

The above reflects the target compensation range for the position at the time of posting. Compensation will be determined based on numerous factors including, but not limited to, skills, work experience, and internal equity considerations.

Additional Information

This job posting is for an existing vacancy within the organization Smucker Foods of Canada Corp. does not utilize any artificial intelligence (AI) capabilities in any phase of the recruitment process.

Diversity and Inclusion

We are looking for varied perspectives which include diverse experiences that can add value to our team.

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs. Stay connected with us on LinkedIn.

Equal Opportunity Employer

Smucker Foods of Canada Corp. is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age or other legally protected status. Should you require any assistance or accommodation within any step of the recruitment and selection process, please make them known when contacted and we will work with you to help meet your needs. Accommodation may include but is not limited to an alternate format documents, ASL Interpreter, or Assistive Technology.