Brand Growth Architect & Content Lead

ECG Brands; Ottawa; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Medical Insurance

Performance bonus

Collaborative culture

Job summary

ECG Brands in Ottawa, Canada is seeking a Head of Content & Personal Brand Lead to build and scale our founder's personal brand across YouTube, Instagram, TikTok, LinkedIn and podcasts. This hybrid role blends creator and strategist duties, from high-level content strategy to hands-on production.

You will shoot, edit and publish content, optimize performance, expand brand visibility, secure media appearances, and collaborate with the founder to tell compelling stories.

Qualifications

• 2+ years of experience building or scaling a personal brand, creator account, or business brand on YouTube, Instagram, TikTok, or similar platforms.
• Advanced proficiency in professional editing software (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve).
• Hands-on experience shooting video and understanding cameras, lighting, audio, and field recording.
• Strong understanding of social media algorithms, audience retention, hooks, storytelling, and content psychology.
• Strong analytical mindset with the ability to use performance data to improve content.
• Excellent organizational skills and the ability to manage multiple projects and deadlines.
• A self-starter mentality, able to take ideas from concept to shooting and editing without constant direction.

Responsibilities

• Develop monthly and quarterly content strategies aligned with the founder's goals and business objectives.
• Research trends, topics, formats, and viral hooks relevant to our audience.
• Develop compelling content concepts, scripts, hooks, and storytelling structures.
• Analyze performance and continuously refine the content strategy based on data.
• Follow the founder on key shoot days and capture content in various environments.
• Direct on-camera appearances and help the founder deliver compelling content.
• Shoot solo videos, behind-the-scenes content, interviews, podcasts, and other social-first formats.
• Maintain an efficient production workflow from filming through publishing.
• Edit high-retention short-form content for Reels, TikTok, and YouTube Shorts.
• Edit polished long-form YouTube videos and podcast episodes.
• Maintain a consistent visual identity across all content.
• Oversee scheduling and publishing across YouTube, Instagram, TikTok, LinkedIn, and other platforms.
• Develop compelling titles, captions, descriptions, and CTAs.
• Support thumbnail strategy and optimization and social channels account management.
• Identify opportunities to grow the founder's visibility and authority.
• Research and secure podcast appearances, interviews, collaborations, and other media opportunities.
• Build relationships with relevant creators, podcast hosts, and media platforms.

Skills

Video production

Video editing

Content strategy

Analytics

Storytelling

Project management

Self-starter mentality

Tools

Adobe Premiere Pro

Final Cut Pro

DaVinci Resolve

Job description

ECG Brands in Ottawa, Canada is seeking a Head of Content & Personal Brand Lead to build and scale our founder's personal brand across YouTube, Instagram, TikTok, LinkedIn and podcasts. This hybrid role blends creator and strategist duties, from high-level content strategy to hands-on production.

You will shoot, edit and publish content, optimize performance, expand brand visibility, secure media appearances, and collaborate with the founder to tell compelling stories.