Head of Creator Marketing, Brand — Canada

Edelman Smithfield; Toronto; Hybrid; CAD 130,000 - 180,000; Full time

Job summary

Edelman is seeking a Vice President, Creator Marketing – Brand in Canada to lead and grow our Creator Marketing practice, focusing on consumer brands such as CPG, Food & Beverage, and lifestyle categories. You will shape strategy with senior client partners, build creator-led programs, and scale capabilities across North America while driving measurable business outcomes.

You will oversee a significant Brand client portfolio, mentor teams, and collaborate across Strategy, Creative, Earned,

Qualifications

• 10+ years in creator/influencer marketing, communications, social, digital marketing or related fields.
• Bachelor’s degree or equivalent work experience.

Responsibilities

• Lead a portfolio of Brand clients in Canada focusing on CPG and consumer brands.
• Develop creator strategies rooted in consumer insight and culture.
• Oversee integrated campaigns across social, digital, earned media and paid amplification.
• Drive new business development and cross-regional collaboration.

Skills

Creator marketing leadership

Strategy development

Relationship management

Cultural fluency

Education

Bachelor’s degree or equivalent

Job description

Edelman is seeking a Vice President, Creator Marketing – Brand in Canada to lead and grow our Creator Marketing practice, focusing on consumer brands such as CPG, Food & Beverage, and lifestyle categories. You will shape strategy with senior client partners, build creator-led programs, and scale capabilities across North America while driving measurable business outcomes.

You will oversee a significant Brand client portfolio, mentor teams, and collaborate across Strategy, Creative, Earned,