In-Office Short-Form Content Strategist|Growth & Audience

Dan Martell; Kelowna; Hybrid; CAD 65,000 - 80,000; Full time

Job summary

Martell Group in Canada is seeking a highly creative Short-form Creative Strategist to own and scale our short-form content across TikTok, Instagram Reels, YouTube Shorts, LinkedIn, and emerging channels. You will identify trends, develop concepts, direct shoots, and supervise editing to drive engagement and measurable business results.

This role sits at the intersection of content strategy, creative direction, storytelling, and audience growth.

Qualifications

• 2+ years of experience creating, producing, or leading short-form content initiatives.

Responsibilities

• Develop and execute a high-volume short-form content strategy across multiple social platforms.
• Research trends, audience behavior, platform updates, and viral content formats.
• Generate fresh content ideas aligned with company goals, brand positioning, and audience interests.
• Build content calendars and campaign concepts designed to maximize reach and engagement.
• Contribute to creative planning and execution for short-form video platforms.
• Direct on-camera talent and eventually take ownership of directing Dan during content shoots.
• Create compelling hooks, storytelling frameworks, and content structures that retain viewer attention.
• Continuously test new formats, messaging angles, and creative concepts.
• Shoot, edit, and optimize short-form content for platform-specific performance.
• Collaborate with editors or personally edit content when required.
• Ensure videos meet high standards for pacing, storytelling, visual quality, and audience retention.
• Maintain consistent publishing workflows and production efficiency.
• Analyze content performance metrics and audience insights.
• Optimize content based on watch time, retention, engagement, and conversion data.
• Stay ahead of platform algorithm changes and adapt strategies accordingly.
• Contribute directly to audience growth, brand awareness, lead generation, and revenue-driving initiatives.
• Work with marketing, content, and leadership teams to align content with broader business objectives.
• Collaborate on campaign launches, product promotions, and brand-building initiatives.
• Help establish and document creative processes, content frameworks, and best practices.

Skills

Short-form content strategy

Video editing

Storytelling

Audience growth

Creative direction

On-camera coaching

Job description

Martell Group in Canada is seeking a highly creative Short-form Creative Strategist to own and scale our short-form content across TikTok, Instagram Reels, YouTube Shorts, LinkedIn, and emerging channels. You will identify trends, develop concepts, direct shoots, and supervise editing to drive engagement and measurable business results.

This role sits at the intersection of content strategy, creative direction, storytelling, and audience growth.