Head of Content & Personal Brand Lead

ECG Brands; Ottawa; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Medical Insurance

Performance bonus

Collaborative culture

Job summary

ECG Brands in Ottawa, Canada is seeking a Head of Content & Personal Brand Lead to build and scale our founder's personal brand across YouTube, Instagram, TikTok, LinkedIn and podcasts. This hybrid role blends creator and strategist duties, from high-level content strategy to hands-on production.

You will shoot, edit and publish content, optimize performance, expand brand visibility, secure media appearances, and collaborate with the founder to tell compelling stories.

Qualifications

• 2+ years of experience building or scaling a personal brand, creator account, or business brand on YouTube, Instagram, TikTok, or similar platforms.
• Advanced proficiency in professional editing software (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve).
• Hands-on experience shooting video and understanding cameras, lighting, audio, and field recording.
• Strong understanding of social media algorithms, audience retention, hooks, storytelling, and content psychology.
• Strong analytical mindset with the ability to use performance data to improve content.
• Excellent organizational skills and the ability to manage multiple projects and deadlines.
• A self-starter mentality, able to take ideas from concept to shooting and editing without constant direction.

Responsibilities

• Develop monthly and quarterly content strategies aligned with the founder's goals and business objectives.
• Research trends, topics, formats, and viral hooks relevant to our audience.
• Develop compelling content concepts, scripts, hooks, and storytelling structures.
• Analyze performance and continuously refine the content strategy based on data.
• Follow the founder on key shoot days and capture content in various environments.
• Direct on-camera appearances and help the founder deliver compelling content.
• Shoot solo videos, behind-the-scenes content, interviews, podcasts, and other social-first formats.
• Maintain an efficient production workflow from filming through publishing.
• Edit high-retention short-form content for Reels, TikTok, and YouTube Shorts.
• Edit polished long-form YouTube videos and podcast episodes.
• Maintain a consistent visual identity across all content.
• Oversee scheduling and publishing across YouTube, Instagram, TikTok, LinkedIn, and other platforms.
• Develop compelling titles, captions, descriptions, and CTAs.
• Support thumbnail strategy and optimization and social channels account management.
• Identify opportunities to grow the founder's visibility and authority.
• Research and secure podcast appearances, interviews, collaborations, and other media opportunities.
• Build relationships with relevant creators, podcast hosts, and media platforms.

Skills

Video production

Video editing

Content strategy

Analytics

Storytelling

Project management

Self-starter mentality

Tools

Adobe Premiere Pro

Final Cut Pro

DaVinci Resolve

Job description

ECG Brands is a fast-growing leader in the construction franchise industry with 30+ franchises across Canada. Through our flagship brands, Rydel Roofing & Siding and Deckify, we specialize in building and scaling high-performing businesses- taking new markets from startup to over $1M in revenue within their first year.

We're building a marketing team capable of supporting our 2027 growth and expansion targets, and the Social Media Coordinator is a key execution hire on that team.

About The Role

We are looking for an experienced Head of Content & Personal Brand Leadto join our Head Office team and take ownership of building and scaling our founder's personal brand across YouTube, Instagram, TikTok, LinkedIn, and podcasts.

The successful candidate will work closely with the founder to build and scale their personal brand across digital platforms, combining high-level content strategy with hands-on content creation and production. This is a hybrid creator and strategist role, responsible for developing compelling stories and hooks, directing and shooting content, editing high-retention videos, managing the content publishing pipeline, and continuously optimizing performance.

Key Responsibilities

• Develop monthly and quarterly content strategies aligned with the founder's goals and overall business objectives.
• Research trends, topics, formats, and viral hooks relevant to our audience.
• Develop compelling content concepts, scripts, hooks, and storytelling structures.
• Analyze performance and continuously refine the content strategy based on data.

Shooting & Production

• Follow the founder on key shoot days and capture content in a variety of environments.
• Direct on-camera appearances and help the founder deliver compelling content.
• Shoot solo videos, behind-the-scenes content, interviews, podcasts, and other social-first formats.
• Maintain an efficient production workflow from filming through publishing.
• Edit high-retention short-form content for Reels, TikTok, and YouTube Shorts.
• Edit polished long-form YouTube videos and podcast episodes.
• Maintain a consistent visual identity across all content.
• Oversee scheduling and publishing across YouTube, Instagram, TikTok, LinkedIn, and other relevant platforms.
• Develop compelling titles, captions, descriptions, and CTAs.
• Support thumbnail strategy and optimization and social channels account management

Brand Growth & Outreach

• Identify opportunities to grow the founder's visibility and authority.
• Research and secure podcast appearances, interviews, collaborations, and other media opportunities.
• Build relationships with relevant creators, podcast hosts, and media platforms.

What We're Looking For:

• 2+ years of experience building or scaling a personal brand, creator account, or business brand on YouTube, Instagram, TikTok, or similar platforms.
• Advanced proficiency in Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or equivalent professional editing software.
• Hands-on experience shooting video and understanding cameras, lighting, audio, and field recording.
• Strong understanding of social media algorithms, audience retention, hooks, storytelling, and content psychology.
• Strong analytical mindset with the ability to use performance data to improve content.
• Excellent organizational skills and the ability to manage multiple projects and deadlines.
• A self-starter mentality ,someone who can take an idea from concept to shooting and editing followed by case analysis and improvement without needing constant direction.
• Salary: 70-90k (commensurate with experience)
• Bonus based on performance
• Medical Insurance
• Supportive and collaborative work environment