Brand Director: Strategy, Creative Leadership & Growth

Manulife Insurance Malaysia; Toronto; Hybrid; CAD 125,000 - 175,000; Full time

Job summary

Manulife Wealth and Asset Management is seeking a Director, Brand to lead the brand strategy and execution in Canada. You’ll govern brand standards, oversee creative and content across channels and drive cross-functional campaigns with internal teams and external partners.

You will manage merchandise programs, vendor relationships and performance metrics, while fostering a culture of innovation and inclusive leadership within the marketing team.

Qualifications

• Undergraduate degree required; MBA or Master’s degree preferred.
• Proven experience in brand management and integrated campaign execution.
• Experience leading teams in a fast-paced, matrixed environment.
• Familiarity with localization/translation functions is an asset.

Responsibilities

• Brand Governance: uphold brand standards across all marketing touchpoints and manage brand IP and assets.
• Content & Creative Oversight: lead end-to-end creative and content process, ensure brand compliance and storytelling.
• Campaign Execution: drive integrated campaigns focused on awareness, consideration and brand perception.
• Merchandise Program Management: oversee merchandise strategy, inventory, budgets and vendor relations.
• Agency & Vendor Relationships: manage external partners, ensure alignment to brand standards and timely delivery.
• Performance & Measurement: track KPIs and optimize based on data and insights.
• Embracing Change & Innovation: promote curiosity and implement new ways of working to improve impact.
• People Leadership: coach and develop team members, foster accountability and inclusion.

Skills

Brand management

Creative leadership

Campaign execution

Team leadership

Agency relationships

Data-driven marketing

Education

Undergraduate degree

MBA or Master’s degree (preferred)

Tools

AI-powered marketing tools

Job description

Manulife Wealth and Asset Management is seeking a Director, Brand to lead the brand strategy and execution in Canada. You’ll govern brand standards, oversee creative and content across channels and drive cross-functional campaigns with internal teams and external partners.

You will manage merchandise programs, vendor relationships and performance metrics, while fostering a culture of innovation and inclusive leadership within the marketing team.