Senior Art Director — Lead Visual Direction & Campaigns

CMICA Critical Mass; Canada; Hybrid; CAD 140,000 - 167,000; Full time

Benefits offered by this job

Global maternity & parental leave

Competitive benefits

Vacation & sick days

Family services & support

Job summary

Critical Mass is seeking a Senior Art Director in Canada to own the visual direction from brief to final delivery. You will build mood boards, define visual strategies, and lead shoots to realize the creative vision.

The role requires leadership across campaigns, experiences, and platforms. You will collaborate with copywriters, strategists, UX designers, and producers, mentored juniors, and contribute to a culture that emphasizes taste, curiosity, and high standards.

Qualifications

• 5+ years of experience in art direction, design, or a related creative discipline.
• A portfolio that shows strong concepts executed with care across campaigns, digital, and production.
• Demonstrated ability to lead visual direction on a project independently.

Responsibilities

• Ideas & Vision: spearhead concept across campaigns, experiences, and platforms.
• Build mood boards, visual territories, and design directions.
• Turn briefs into a visual point of view and set creative direction before production.
• Art direct photo and video shoots, guiding talent, wardrobe, set, and composition.
• Mentor junior creatives and collaborate with cross-functional teams to move work forward.
• Collaborate with copywriters, strategists, UX designers, and producers to keep work moving.

Skills

Idea & vision

Leadership

Figma

Adobe Creative Suite

After Effects

AI tools

Photo/Video production

Presenting to clients

Design systems

Project juggling

Tools

Figma

Adobe Creative Suite

After Effects

Job description

Critical Mass is seeking a Senior Art Director in Canada to own the visual direction from brief to final delivery. You will build mood boards, define visual strategies, and lead shoots to realize the creative vision.

The role requires leadership across campaigns, experiences, and platforms. You will collaborate with copywriters, strategists, UX designers, and producers, mentored juniors, and contribute to a culture that emphasizes taste, curiosity, and high standards.