Senior Designer, Portfolio & Brand Campaigns

SALT XC; Toronto; On-site; CAD 85,000 - 95,000; Full time

Job summary

Kraft Heinz Design in Toronto is seeking a Senior Designer to shape the visual expression of seasonal campaigns across iconic brands. You will work at the intersection of brand, retail, and shopper experience.

Reporting to the Head of Design, you will develop visual systems, campaign identities, and in-store experiences, collaborating with creative directors, copywriters, strategists, and brand teams to translate big ideas into consistent retail moments.

Qualifications

• Significant experience in graphic design, branding, or retail environments.
• Strong portfolio across brand identity, campaign design, and retail visuals.
• Experience developing brand guidelines and scalable design systems.

Responsibilities

• Lead design development of seasonal Portfolio campaigns across Kraft Heinz brands.
• Create campaign visuals, design systems, and brand guidelines for scale across retail and marketing channels.
• Design engaging retail experiences: POS materials, merchandising, displays, environmental graphics, packaging extensions, and promotional assets.
• Partner with Creative Directors, Art Directors, Copywriters, Strategists, Brand Teams, and Retail Marketing to translate ideas into visual experiences.
• Build flexible design toolkits adaptable across retailers, brands, and campaigns while maintaining consistency.
• Ensure executions balance world-class creativity with retail realities, production needs, and speed to market.
• Mentor and inspire other designers through collaboration and feedback.
• Stay ahead of design, retail, and cultural trends to evolve how brands appear in-store.

Skills

Graphic design

Branding

Retail design

Shopper marketing

Visual storytelling

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Figma

Job description

Kraft Heinz Design in Toronto is seeking a Senior Designer to shape the visual expression of seasonal campaigns across iconic brands. You will work at the intersection of brand, retail, and shopper experience.

Reporting to the Head of Design, you will develop visual systems, campaign identities, and in-store experiences, collaborating with creative directors, copywriters, strategists, and brand teams to translate big ideas into consistent retail moments.