Creative Lead

Baskits Inc.; Toronto; On-site; CAD 41,000 - 58,000; Full time

Job summary

Baskits Inc. in Toronto, Ontario, is seeking a Creative Lead, Brand & Design who can think big and design beautifully—someone with refined taste to shape Baskits’ visual identity while also delivering high-quality creative assets.

This role blends creative direction with hands-on design across digital, print, photography, and brand marketing. You’ll collaborate with marketing, ecommerce, and production to maintain a premium, cohesive presence that converts during the busy Q4 holiday season and

Qualifications

• 5+ years in graphic design, art direction or brand design for premium or lifestyle brands.
• Portfolio showing strategic thinking and executional craft.
• Strong ecommerce, digital marketing and performance-driven creative understanding.
• Experience directing photography, video or visual storytelling for campaigns, including reels.
• Ability to balance multiple projects, meet deadlines, and deliver detail-oriented work.
• Collaborative mindset and openness to feedback to grow a brand.

Responsibilities

• Lead the creative vision across brand touchpoints: web, ads, email, social and print.
• Coordinate with production for organized, on-schedule product photography.
• Direct photography on set, in hands, flat lay and lifestyle shoots.
• Concept and execute seasonal and evergreen campaigns conveying gifting elegance.
• Mentor a small team: photographer, designer and part-time photo editor.
• Plan workflow, provide daily direction, and ensure high-quality output.
• Design digital assets: web banners, paid ad creatives, landing pages, promo graphics.
• Translate briefs into compelling concepts with marketing partners.
• Direct in-house photoshoots to maintain consistent styling and brand.
• Maintain Baskits’ brand guidelines across channels.
• Manage timelines, feedback, and approvals to meet brand and performance goals.
• Collaborate with freelance designers, photographers and external partners.
• Stay current on design, ecommerce and luxury-brand trends.

Skills

Graphic design

Art direction

Brand design

Portfolio

Ecommerce

Digital marketing

Performance-driven creative

Photography direction

Video direction

Reels

Creative direction

Collaboration

Project management

Figma

CRM systems

Photoshop

Illustrator

InDesign

Canva

Tools

Photoshop

Illustrator

InDesign

Canva

Figma

CRM systems

Job description

Creative Full Time Toronto, ON $30 - $42 CAD per hour

We’re seeking a Creative Lead, Brand & Design who can think big and design beautifully — someone with elevated and classic, refined taste and style who can shape the visual identity of Baskits while also rolling up their sleeves to design high-quality creative assets themselves.

This role blends creative direction and hands-on design across digital (still and video creative assets for both product and lifestyle) print, photography, and brand marketing.

You’ll collaborate with marketing, ecommerce, and production to ensure Baskits’ visual presence remains premium, cohesive, and conversion-minded throughout the busy Q4 holiday gifting season and beyond.

Responsibilities

• Lead execution of the creative vision across all brand touchpoints: web, ad campaigns, email, social and print
• Coordinate with production to ensure product photography is organized, on schedule and executed flawlessly
• photography types include: on set, in hands, flat lay (what's in the baskit) and lifestyle
• Concept and execute seasonal and evergreen campaigns that capture the emotion and elegance of gifting
• Manage and mentor a small creative team of 2.5 (Photographer, Graphic Designer and part time Photo Editor)
• plan work flow and provide daily task direction, feedback and support to ensure high quality output
• Design digital assets including web banners, paid ad creatives (still and video), landing pages & promotional graphics
• Partner with marketing to translate campaign briefs into compelling creative concepts
• Direct in-house photoshoots (product and lifestyle) to ensure consistent styling and brand representation
• Maintain and evolve Baskits’ brand guidelines, ensuring design excellence and consistency across all channels
• Manage creative timelines, feedback, and approvals to deliver work that meets both brand and performance goals
• Collaborate with freelance designers, photographers, and other external partners when needed
• Stay current on design, ecommerce, and luxury brand trends to inspire new creative directions

Qualifications

• 5+ years of experience in graphic design, art direction, or brand design — ideally with premium or lifestyle brands
• A portfolio showcasing both strategic creative thinking and executional craftsmanship
• Advanced skills in Canva (required) and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• experience with figma and CRM systems is considered an asset
• Strong understanding of ecommerce, digital marketing, and performance-driven creative
• Experience directing photography, video or visual storytelling for campaigns, including creating reels
• Ability to balance multiple projects, prioritize deadlines, and deliver detail-oriented work
• A collaborative mindset - open to feedback and passionate about growing a brand together