Brand-Aligned Events Specialist - End-to-End Strategy

Armstrong Fluid Technology; Toronto; On-site; CAD 65,000 - 85,000; Full time

Job summary

Armstrong Fluid Technology is seeking a Marketing Events Specialist to independently plan and project manage regional events that align with brand strategy and business goals. You will define objectives, audience, and success metrics, while partnering with Sales and Regional Marketing to ensure consistent brand expression across all event touchpoints.

You will manage end-to-end logistics, budgets, vendors, and post-event reporting, and support larger corporate events led by the Global Manager.

Qualifications

• Degree or diploma in Marketing, Business, Event Management, or a related field.
• 3-5 years of experience in event coordination, trade shows, marketing operations, or a related role.
• Demonstrated ability to plan and run events independently with minimal direction.
• Understanding of how brand strategy translates into physical and experiential touchpoints.
• Comfort proposing new ideas and pushing back constructively when plans don’t serve the objective.
• Excellent organizational, project management, and communication skills with great attention to detail.
• Proficiency in Microsoft Office, spreadsheets, and event-management or CRM platforms; lead-capture tools are an asset.
• Comfort working with budgets, vendors, and shipping documentation across multiple deadlines.
• Ability to travel occasionally and work outside normal hours; vehicle access is a plus.

Responsibilities

• Independently define event objectives, audience, and success metrics for regional events.
• Translate brand strategy into event look, feel, and attendee experience; ensure consistency.
• Recommend event formats and ideas aligned with marketing goals, not just past practices.
• Collaborate with Sales and Regional Marketing to reflect business priorities.
• Evaluate performance against objectives and inform future event strategies.
• Own events end-to-end: objectives, budgets, timelines, registrations, services, staffing, leads, reporting.
• Manage vendors, quotes, invoices, and expense tracking to Armstrong standards.
• Support larger corporate events and trade shows led by Global Manager, Corporate Events.
• Maintain event schedules, calendars, and stakeholder communications.
• Coordinate logistics: venues, travel, F&B, show services, booth layouts, setup, and teardown.
• Track inventory, check-in/out for assets and promotional items.
• Plan alternative event structures; post-event surveys and lead follow-up coordination.
• Ensure timely handoff of Marketing Qualified Leads to Sales.

Skills

Independent event planning

Brand strategy translation

Creative problem solving

Project management

Communication

Budget management

Vendor management

Logistics coordination

Travel flexibility

Education

Degree or diploma in Marketing, Business, Event Management or related field

Tools

Microsoft Office

Spreadsheets

CRM platforms

Lead capture tools

Event-management software

Job description

Armstrong Fluid Technology is seeking a Marketing Events Specialist to independently plan and project manage regional events that align with brand strategy and business goals. You will define objectives, audience, and success metrics, while partnering with Sales and Regional Marketing to ensure consistent brand expression across all event touchpoints.

You will manage end-to-end logistics, budgets, vendors, and post-event reporting, and support larger corporate events led by the Global Manager.